All Inclusive Resort Press Releases

AMRewards Continues to Shatter Records with Growth and Rewards

 New offerings are part of the latest enhancements to one of the industry’s
most robust agent loyalty programs



NEWTOWN SQUARE, PA. – July 17, 2017 – AMResorts®, a subsidiary of Apple Leisure Group, is celebrating a record-breaking first half of the year for AMRewards, the hotel company’s travel agent loyalty program, by offering travel agents new perks and redeemable items through the program platform. The U.S. and Canada markets continue to outpace previous years, with a 65 percent increase in total bookings entered into the program year over year. More than 29,000 travel agents have registered for the program and redeemed $17 million worth of rewards to-date.

AMResorts is constantly gathering feedback from the field to further enhance the program. Based on this, these new and exciting privileges have been added in 2017 to further support the travel agent community:

  • Discounts on transfers and excursions when booked in conjunction with an AMRewards stay
  • Branded tote bags, perfect “thank you” gifts for clients or groups
  • Five percent cash back when shopping at select retailers with their new AMRewards Visa® prepaid card


Additionally, agents can look forward to an all-new online booking engine, set to launch later this year. Agents will be able to source availability and redeem points in one easy step. Plus, the booking engine will provide even faster confirmation times and eliminate the need for stay certificates.


“Our success is based on the incredible, ongoing support of our Travel Agent Advisory Board and the agent community at large, as they drive us to consistently innovate AMRewards,” said Jan LaPointe, Vice President of Strategic Planning Retail Sales North America, AMRewards and Sales & Marketing for Canada. “We encourage our travel professionals to continuously participate in the program so they can be identified as our top sellers and therefore, be considered for FAM trips or recognition events.”


Designed with the goal of providing agents with tools to help boost their selling capabilities, the AMRewards program is consistently reviewed and enhanced to support continued growth and ensure satisfaction. Launched in 2014, the program enables agents to earn points with each booking that can be used for co-branded marketing materials, such as banner displays and gift vouchers clients can use towards perks, like spa treatments or romantic dinners, at our resorts. Agents can also redeem points for complimentary nights at AMResorts properties, allowing them to become more familiar with the resorts and in turn sell more effectively. All travel agents residing and conducting business in the U.S. and Canada with a valid IATA, ARC, TRUE or CLIA number are eligible to participate in the AMRewards program.


For more information on AMRewards and the new program offerings, visit


About AMResorts

AMResorts, a subsidiary of Apple Leisure Group, is the fast-growing provider of sales, marketing and brand management services to six individually unique resort brands. The award-winning company continuously raises the all-inclusive concept to a new level of luxury with its signature Endless Privileges®, Unlimited-Luxury® and Unlimited-Fun® programs. Located throughout Mexico, Jamaica, Curacao, Dominican Republic, Costa Rica, and Panama, AMResorts’ more than 50 award-winning properties treat every guest to premium accommodations, desirable locations and extraordinary inclusions. The brands in the collection include: boutique Zoëtry® Wellness & Spa Resorts (; 1-888-4-ZOËTRY); adults-only Secrets® Resorts & Spas (; 1-866-GO SECRETS); high-energy Breathless® Resorts & Spas (; 1-855-65-BREATHE); family-friendly Dreams® Resorts & Spas (; 1-866-2-DREAMS); vibrant Now® Resorts & Spas (; 1-877-NOW-9953) and fun-filled Sunscape® Resorts & Spas (; 1-866-SUNSCAPE). Images, logos and informational material about the AMResorts Collection of brands and properties are available at