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AMResorts® Empowers Travel Agents through the Amazing May “Be Amazing” Celebration

AMResorts® Empowers Travel Agents through the Amazing May “Be Amazing” Celebration

Agents rewarded with extra incentives and webinars in May to celebrate their loyalty in continuing to drive travel with AMResorts®


NEWTOWN SQUARE, PA – June 21, 2021 – AMResorts®, an Apple Leisure Group® brand, wrapped their fourth annual “Amazing May” campaign, celebrating travel agent appreciation month. This year’s highly successful campaign focused on travel agents being empowered through education and awareness of AMResorts® offerings, being inspired to drive travel demand through AMResorts® incentives and offers, and ultimately being amazing for everything they do to support the travel industry and AMResorts® branded properties. AMResorts® saw over 7,500 travel agents attend Amazing May events, rewarded travel agents with a one-million AMRewards points giveaway, commission bonuses and special Master Agent rates resulting in over 2,000 room nights booked.


Four webinars with live resort feeds were hosted throughout the month with themes ranging from epicurean delights, to AMResorts®’ water parks and family fun to upselling. Over 1,500 travel agents joined the series, and three lucky winners were chosen at random to join the AMResorts® teams in destination to be featured live on the following webinar.


To inform travel agents on current market trends and future forecasts and opportunities, an expert travel panel joined Mary Ellen Burke, National Director of Sales of AMResorts® at Secrets St. Martin Resort & Spa. The panelists were Jill LaBarr, Vice President Business Development Manager of Palm Coast Travel and OASIS Travel Network; Drew Daly, Senior Vice President and General Manager of World Travel Holdings; and Cyndi Miller Aird, USA Representative of the St. Martin Tourist Office.


To keep the momentum going following a successful campaign, AMResorts® plans to give more chances to “be amazing” with a packed summer and fall calendar of agent engagement events, FAMs and conference sponsorships that will culminate at the end of the year with the second Amazing Agent Celebration, AMResorts®’ prestigious invitation-only agent recognition event for top producers. The event will be held at the new Secrets® Moxché Playa del Carmen December 1 through 5, and allows agents the opportunity to engage with senior executives of AMResorts®. 2021’s event will see the launch of AMResorts®’ “Be Amazing Awards,” honoring those agents who have made an exceptional contribution to the travel industry, including contributions for peer group mentoring and to the environment.


For more information and to register as an agent with AMResorts®, please visit



About AMResorts®


AMResorts® collectively provide sales, marketing and brand management services to eight individually unique resort brands including Zoëtry® Wellness & Spa Resorts, Secrets®, Breathless®, Dreams®, Now®, Reflect® Resorts & Spas, Alua® Hotels & Resorts and Sunscape® Resorts & Spas. The AMResorts® collection of brands is continuously raising the all-inclusive concept to a new level of luxury with its signature Endless Privileges®, Unlimited-Luxury®and Unlimited-Fun® programs. Located throughout Mexico, Jamaica, Curacao, Dominican Republic, Costa Rica, Panama, and Spain, AMResorts’ 67 award-winning properties treat every guest to premium accommodations, desirable locations and extraordinary inclusions. The brands in the collection include: Zoëtry Wellness & Spa Resorts (; 1-888-4-ZOËTRY); Secrets Resorts & Spas (; 1-866-GO SECRETS); Breathless Resorts & Spas (; 1-855-65-BREATHE); Dreams Resorts & Spas (; 1-866-2-DREAMS); Now Resorts & Spas (; 1-877-NOW-9953); Reflect Resorts & Spas (, Sunscape Resorts & Spas (; 1-866-SUNSCAPE) and Alua Hotels & Resorts ( Images, logos and informational material about the AMResorts® collection of brands and properties are available at