All Inclusive Resort Hotel and Resort Press Releases

AMResorts® Announces First Brand Management Deal in Mazatlán, Mexico

AMResorts® Announces First Brand Management Deal in Mazatlán, Mexico

Rendering of the first Dreams® Estrella del Mar Mazatlán, located in Estrella del Mar Golf and Beach luxury residential community on the Pacific Coast of Mexico


NEWTOWN SQUARE, PA (March 25, 2021) — Apple Leisure Group® (“ALG”), the leading North American leisure travel, hospitality and resort brand-management group continues its global expansion. AMResorts® along with the project owner, announced the groundbreaking of Dreams® Estrella del Mar Mazatlán, located on the Pacific Coast of Mexico, across from the tip of the Baja California Peninsula, and in Estrella del Mar, a private gated golf and residential community on a stretch of over 900 acres with 3.5 miles of secluded beachfront. This development brings the first Dreams® Resorts & Spas branded property to the destination known as the “Pearl of the Pacific” and will have an investment of over 70 million dollars.


The President of Group Pinsa, Jose Eduvigildo Carranza Beltran, hosted the groundbreaking ceremony, where the first stone was laid to begin construction. The Secretary of Tourism of Mexico, Miguel Torruco Marques and other VIP guests presided the ceremony, which was also joined by ALG CEO, Alejandro Reynal, and ALG Chairman, Alex Zozaya.


“Mexico remains a cornerstone of Apple Leisure Group’s global expansion strategy because of the number of destinations it offers that have yet to be explored by most North American travelers. We believe in Grupo Pinsa’s vision in the potential that Mazatlán offers, especially for a unique resort option such as Dreams® Estrella del Mar Mazatlán, for adults and families alike” said Javier Coll, Group President of Global Business Development. “Travel demand for the luxury all-inclusive sector is bouncing back quickly, and owners must be aligned with a partner who understands how to navigate the ebbs and flows of the market to be well-positioned for the imminent recovery.”


Carranza Beltrán, President of Grupo Pinsa added, “Mazatlan is the largest port city in Mexico’s Pacific coast, and a renowned beach destination still ripe with opportunity for tourism—the Dreams® Estrella del Mar Mazatlán development will have local and statewide economic impact and set Mazatlán center stage for future long-term hotel investments. We understand the market’s potential and have aligned ourselves with AMResorts®, a trusted partner, to ensure the profitability of our investment.”


The resort will be located 5.5 miles from Mazatlán’s International Airport in Estrella del Mar. The property will feature an elegant design with locally sourced materials, highlighting the natural beauty and vegetation of the site. The resort’s 350 beachfront suites, including 29 swim-out suites and a separate adults-only section, as well as various amenities are located along a central pedestrian walkway, drawing from the historic center of Mazatlán as inspiration.


Guests will enjoy access to five gourmet restaurants featuring diverse international cuisines, multiple pools, an aquatic park and a lazy river, all of which face the Pacific Ocean. The resort will also have a theater and a convention center for up to 700 people, overlooking the golf course.


Estrella del Mar currently has a conservation program that, for over 20 years has been dedicated to protecting sea turtles, and an onsite sanctuary.


The resort’s state-of-the-art Spa and Wellness Center will be hosted in over 1,800 square feet incorporating elements of Dreams® Estrella del Mar Mazatlán’s surroundings, including water elements and natural light, inspiring a connection to nature. The treatment rooms all offer private terraces, making guests feel even more connected to the surrounding natural beauty. The facility also features a hydrotherapy area with waterfalls, whirlpools, geysers, a panoramic sauna and a hammam.


Dreams® Estrella del Mar Mazatlán will be complemented with a spectacular 18-hole professional golf course designed by Robert Trent Jones Jr., which is considered one of the best and most beautiful golf courses in Mexico. The 7,015-yard par-72 course features tropical landscapes, recently expanded greens, new tee boxes and strategically placed bunkers. The John Jacobs Golf School, also located in the gated community, offers personalized golf classes and clinics, equipment rental, a clubhouse with a pro-shop, a restaurant and a bar.


Upon opening, Dreams® Estrella del Mar Mazatlán will be the 20th Dreams® Resorts & Spas branded property in the AMResorts® portfolio. With this deal, the company remains on pace to reach its goal of more than 100 branded properties by the end of 2021.

To learn more about the Apple Leisure Group advantage, visit




About Apple Leisure Group®

Apple Leisure Group® (ALG) is the leading North American travel, hospitality and leisure management group with a unique business model, serving travelers and destinations worldwide. ALG consistently delivers exceptional value to travelers and strong performance to resort owners and partners by strategically leveraging the power of its portfolio of brands, including: the largest seller of vacation packages and charter flights in the U.S. for travel to Mexico and the Caribbean, moving approximately 3.2 million passengers annually through the well-established vacation brands Apple Vacations®, BeachBound®, Travel Impressions®,®, Blue Sky Tours®, Southwest Vacations®, Funjet Vacations®, and United Vacations®; brand management of 5-star and 4-star luxury resorts through AMResorts® award-winning brand portfolio including Zoëtry® Wellness & Spas Resorts, Secrets® Resorts & Spas, Breathless® Resorts & Spas, Dreams® Resorts & Spas, Now® Resorts & Spas, Reflect® Resorts & Spas, Sunscape® Resorts & Spas and Alua® Hotels & Resorts; best-in-class destination management services provided by Amstar DMC and Worldstar®, the exclusive loyalty program Unlimited Vacation Club®; and the innovative technology solutions provider Trisept Solutions®, connecting over 88,000 travel agents with leading travel suppliers.

To learn more about the Apple Leisure Group advantage, visit


About AMResorts®

AMResorts® collectively provide sales, marketing and brand management services to eight individually unique resort brands including Zoëtry® Wellness & Spa Resorts, Secrets®, Breathless®, Dreams®, Now®, Reflect® Resorts & Spas, Alua® Hotels & Resorts and Sunscape® Resorts & Spas. The AMResorts® collection of brands is continuously raising the all-inclusive concept to a new level of luxury with its signature Endless Privileges®, Unlimited-Luxury®,and Unlimited-Fun® programs. Located throughout Mexico, Jamaica, Curacao, Dominican Republic, Costa Rica, Panama, and Spain, AMResorts’ 68 award-winning properties treat every guest to premium accommodations, desirable locations and extraordinary inclusions. The brands in the collection include: Zoëtry Wellness & Spa Resorts (; 1-888-4-ZOËTRY); Secrets Resorts & Spas (; 1-866-GO SECRETS); Breathless Resorts & Spas (; 1-855-65-BREATHE); Dreams Resorts & Spas (; 1-866-2-DREAMS); Now Resorts & Spas (; 1-877-NOW-9953); Reflect Resorts & Spas (, Sunscape Resorts & Spas (; 1-866-SUNSCAPE) and Alua Hotels & Resorts ( Images, logos and informational material about the AMResorts® collection of brands and properties are available at


About Grupo Pinsa®

PINSA is the largest tuna company in Latin America covering all segments from fishing, food processing and distribution to market. PINSA produces an output of over 3 million cans a day through 148 different brand presentations. Pinsa is the largest employer in Mazatlan with over 6000 collaborators. PINSA’s sustainable and business practices have earned numerous accolades in the fishing industry worldwide. Pinsa has recently expanded its investment portfolio to the real estate segment with the construction of Dreams Estrella del Mar MAzatlan, in alliance with AMResorts®. The resort will be located in the gated community and Private Golf Club Estrella del Mar, on 914 acres and 3.5 miles of beachfront. Currently, the Development hosts the Hotel Las Villas, a profesional golf course designed by Robert Trent Jones Jr., and the John Jacobs School and Golf Academy, the only one in Latin America.