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American Travel to Europe Dashes to New Heights for 2023 Holidays

American Travel to Europe Dashes to New Heights for 2023 Holidays

Trips to Prague, Milan, Lisbon, Barcelona, Madrid and London are up significantly


Richmond, Virginia, November 21, 2023 – The number of Americans heading to Europe for the holidays is up significantly compared to last year, according to new data from the Allianz Partners’ 2023 European Holiday Destination Index. The leading travel insurance and assistance company found that American travel to Europe this holiday season is up by 21% compared to 2022, and destinations such as Barcelona are seeing increases up to 61%.


American travel to Europe continues to grow at a furious pace. Allianz Partners’ summer travel survey found trips to Europe increased by 55% in 2023 over the previous year. Europe continues to benefit from pent-up travel demand as “revenge” travelers book bucket list trips to the continent.


Allianz Partners USA reviewed more than 1.3 million travel itineraries* across the peak holiday travel period to highlight the season’s most popular European destinations for 2023. Roundtrip flights departing from United States airports between Wednesday, November 22, 2023, and Thursday, January 4, 2024, were considered.


American Travel to Europe Dashes to New Heights for 2023 Holidays


Americans continue to be enchanted by London, England’s city lights and festive holiday markets, holding onto its number one spot since the survey’s inception in 2016, with Paris, France, anticipated to see a high number of U.S. travelers as well in its consistent number two position. Some destinations will experience a significant increase in travelers this year, particularly in the Iberian Peninsula, with a notable rise in American travel to Madrid, Spain (+ 37%), Barcelona, Spain (+ 61%) and Lisbon, Portugal (+ 47%).  


Other notable increases this year include Prague in the Czech Republic (+ 51%), which made its way back into the Top 20 for the first time since pre-pandemic levels in 2019, as well as Geneva, Switzerland (+ 12%), cracking the top list of destinations since its last appearance in 2017. 


“The continued rise in Americans traveling internationally for the holidays proves there’s still plenty of catching up to do when it comes to checking off their European bucket list,” said Daniel Durazo, director of external communications at Allianz Partners USA.


“Travel insurance for international trips should be on everyone’s pre-trip planner to help protect against unexpected covered events as well as medical emergencies while traveling. Travel insurance can provide reimbursements for covered unexpected travel mishaps like travel delays, trip cancellations or interruptions, lost baggage and medical emergencies, and 24/7 travel assistance can help with many travel-related problems.”


Allianz Partners offers travel insurance through most major U.S. airlines, leading travel agents, online travel agencies, hotel companies, cruise lines and directly to consumers. For more information on Allianz and available travel policies, please visit