Cruising Press Releases

AmaWaterways Names Debbie Fiorino Godmother of New Ship, AmaSiena

AmaWaterways Names Debbie Fiorino Godmother of New Ship, AmaSiena

Senior Vice President and Chief Operating Officer of World Travel Holdings’ Owned Brands to Christen Newest Addition to AmaWaterways’ European Fleet


CALABASAS, CA – (October 28, 2019) – AmaWaterways today announced that Debbie Fiorino, senior vice president and COO of Owned Brands for World Travel Holdings, will serve as Godmother of its newest ship, AmaSiena set to cruise the Rhine, Moselle and Main rivers starting July 22, 2020. A cruise industry veteran who oversees the efforts of the company’s thriving Dream Vacations, CruiseOne & Cruises Inc. brands, Fiorino will perform the christening honors for the elegant 156-passenger ship alongside AmaWaterways’ executive team, local dignitaries and special guests during a festive ceremony planned for mid-August.


“We are proud and happy to have a remarkable leader like Debbie join the AmaWaterways family as Godmother of the beautiful AmaSiena,” said Kristin Karst, executive vice president and co-founder of AmaWaterways. “Debbie is renowned for her innovation, culture of caring and inspirational spirit, which are all shared values of AmaWaterways. We can’t wait to celebrate the launch of our 24th ship with her!”


Fiorino currently serves as senior vice president and COO of Owned Brands for World Travel Holdings – the world’s largest cruise agency and award-winning leisure travel company. She is responsible for the company’s B2B brands ‒ Dream Vacations, CruiseOne and Cruises Inc., ‒ as well as its owned “House Brands” that include CruisesOnly and among many others. With nearly 30 years of experience in business and leadership, and more than 15 years in the travel industry, Fiorino has played a key leadership role in driving strategic growth for the company.


“Being named a Godmother is a very special honor in the cruise industry and I am humbled and grateful to co-owners Rudi Schreiner, Kristin Karst and Gary Murphy for this prestigious opportunity,” said Fiorino. “AmaWaterways has been such an innovative leader in the river cruise segment and a true champion of the important role that travel advisors play. I am extremely excited to stand alongside them to officially welcomeAmaSiena as their newest addition to the fleet.”


Sister ship to AmaMora, AmaLea and AmaKristina, AmaSiena will feature 78 comfortable staterooms, the majority of which will have AmaWaterways’ signature twin balconies, which offer panoramic views from both a French and an outside balcony. Additional amenities include connecting staterooms well-suited for multigenerational families; a sunny Main Lounge, where tapas will be served throughout the day; sun deck walking track; heated pool with a swim-up bar; fitness room; dedicated Wellness Host guiding group fitness offerings; massage and salon services; and complimentary fleet of bicycles. Guests may also enjoy exquisite cuisine and regionally selected beer and wine served in the Main Restaurant and at The Chef’s Table (pictured above).


AmaSiena will sail a variety of seven, 10 and 11-night itineraries, visiting iconic cities, historical villages and spectacular vineyard regions along the Rhine, Main and Moselle rivers. As part of AmaWaterways’ 2020 Loyalty Appreciation Cruises, returning guests are invited to enjoy special offers and Loyalty Appreciation events onboard AmaSiena departing November 4, 2020 during the new Rhine & Moselle Splendors itinerary.


For full details, or to book an AmaWaterways river cruise, call 1.800.626.0126 or visit Follow AmaWaterways on Facebook at, Instagram @AmaWaterways and Twitter @AmaWaterways.



About AmaWaterways


A family-owned company celebrating 17 years on the river, AmaWaterways offers unforgettable river cruises with 24 ships sailing Europe’s Danube, Rhine, Moselle, Main, Rhône, Seine, Garonne, Dordogne, Dutch and Belgian Waterways and Douro Rivers, Southeast Asia’s Mekong and Africa’s Chobe River.  Led by experienced river cruise co-founders Rudi Schreiner and Kristin Karst, the company is renowned for its innovative stateroom design featuring unique “twin balconies”; its wellness activities including a wide choice of included shore excursions featuring biking and hiking options for the active traveler; and its award-winning dining—including The Chef’s Table specialty restaurant as well as complimentary fine wine, beer and soft drinks with lunch and dinner. Modern, spacious and tastefully decorated, each ship features onboard amenities such as hair and massage salons and a fitness room, and many have heated outdoor swimming pools with swim-up bars. AmaWaterways leads the river cruise industry in innovation highlighted with the launch of AmaMagna, which at twice the width of traditional river ships, offers a new dimension in luxury river cruising. The company also offers a variety of themed sailings and brand relationships, with sailings geared towards active travelers and families as well as group and charter options.


With the highest-rated ships in Europe according to the third edition of Berlitz: River Cruising in Europe & the USA, AmaWaterways has received countless honors and accolades including Cruise Critic’s Editor’s Pick Award for “Best for Active Cruisers” and 2018 AFAR Reader’s Choice Award for “Best River Cruise Line” and inclusion ofAmaMagna in 2019 TIME “World’s Greatest Places.”