Press Releases River Cruising

AmaWaterways Launches First-Time Opportunity for Travel Advisors to Earn Group Tour Conductor Credits on Airfare and Land Packages

AmaWaterways Launches First-Time Opportunity for Travel Advisors to Earn Group Tour Conductor Credits on Airfare and Land Packages

Limited-Time Offer Applies to New Group Contracts on Select Europe and Mekong River Cruises in 2023 and 2024


CALABASAS, CA – (October 11, 2022) Award-winning luxury river cruise line AmaWaterways once again leads the way by proudly unveiling an industry-first opportunity for travel advisors to earn Tour Conductor (TC) Credits* on airfares and land packages, in addition to the river cruise TC Credit. This limited-time offer applies to all new group contracts for ten or more guests signed with deposits paid between October 1 and December 31, 2022, for travel on select dates on Europe and Mekong River cruises in 2023 and 2024.


Travel advisors can earn unlimited TC Credits based on one TC for every nine full-paying guests reserved in each of the three trip components – river cruise, airfare and pre- and post-cruise land packages. Earned TC Credits can be applied to the tenth guest or group leader, or the value of the TCs can be taken as a discount shared by all guests in the group or as additional commission. The net value of the TC Credits earned is based on the average price paid on each component with the value of the airfare TC Credit capped based on class of service. The earned airfare and land package credit(s) will be awarded as applicable after the group is paid in full, no less than 90 days prior to departure.


“Like us, travel advisors are entrepreneurs and we always strive to come up with new innovative group offers and marketing support to grow their river cruise business and reward them for entrusting their groups to us,” said Kristin Karst, co-founder and executive vice president of AmaWaterways. “With only 150 guests on board, attentive service and the choice of up to 23 tours included, it is easy to personalize our 7-night river cruises experience for groups and by offering Tour Conductor Credits for airfares and land packages, as well as the river cruise portion, we want to demonstrate how rewarding it is to let AmaWaterways be their one stop trusted shop for all their groups’ travel needs.”     


In addition to the benefit of receiving unlimited TC Credits on the river cruise, air and land packages for every nine full-paying guests, travel advisors also earn generous commissions on cruise, land, air and insurance when reserving all of their group needs with AmaWaterways. A large selection of departure dates also offer Enhanced Group Benefits with larger savings and a choice of special onboard amenities.


Besides group discounts and earned TC Credits, additional benefits of booking groups with AmaWaterways include the service of a knowledgeable, dedicated group coordinator to assist with promotional materials and special requests, as well as arranging private motorcoach transportation for groups of 35 or more guests. For Custom Groups of 20 guests or more, AmaWaterways also proposes a list of optional special interest tours that are commissionable at 10%. Whatever the group size or type of affinity, AmaWaterways provides travel advisors with the necessary tools and support to attract groups and ensure they enjoy the highest-quality experience throughout their remarkable river cruise and land journey.


Travel advisors can take advantage of this first-of-a-kind offer with AmaWaterways by contacting their business development manager or AmaWaterways’ Groups Department.


All AmaWaterways’ 2023 and 2024 itineraries are now open for reservations, so travel advisors can begin planning their clients’ unforgettable river cruise vacations along the world’s most remarkable waterways in Europe, Africa and Asia.


To book an AmaWaterways river cruise for a client, visit or call 1.800.626.0126. Follow AmaWaterways on Facebook at, Instagram @AmaWaterways, Twitter @AmaWaterways, and YouTube at



About AmaWaterways

Family-owned and operated for 20 years, AmaWaterways offers unparalleled river cruise experiences with 26 custom-designed ships sailing Europe’s Danube, Douro, Rhine, Moselle, Main, Rhône, Saône, Seine, Garonne and Dordogne Rivers, and Dutch and Belgian Waterways; Southeast Asia’s Mekong River; Africa’s Chobe River; Egypt’s Nile River and Colombia’s Magdalena River (2024).Co-founded and led by pioneering river cruise executives Rudi Schreiner and Kristin Karst, the company is renowned for its extraordinarily warm and welcoming crew; innovative and sustainable  ship design; its wellness activities including a wide choice of included small group shore excursions featuring biking and hiking options; and its award-winning, locally sourced cuisine with complimentary fine wine. Modern, spacious and tastefully decorated, most ships welcome an average of just 150 guests and feature onboard amenities such as a stunning Main Lounge, specialty Chef’s Table restaurant, hair and massage salons, a Sun Deck walking track with heated outdoor swimming pools with swim-up bars. AmaWaterways leads the river cruise industry in innovation highlighted with the launch of the revolutionary AmaMagna, and the introduction of the history-making Seven River Journey itineraries. The company also offers a variety of themed sailings and brand relationships, with sailings geared towards active travelers and families as well as group and charter options.


With the highest-rated ships in Europe according to the third edition of Berlitz: River Cruising in Europe & the USA, AmaWaterways has received countless honors and accolades including Travel + Leisure’s 2020 World’s Best Award for “Best River Cruise Line” and Departures’ 2020 Legend Award for “Best Luxury Cruising Experiences This Year.” In addition, 20 ships in AmaWaterways’ European fleet have received the prestigious Green Award certification for industry-leading safety, quality and environmental performance.