Press Releases River Cruising

Amawaterways Kicks Off Travel Advisor Appreciation Month With Cruise Giveaways, Rewards, and More

 Leading river cruise company shows love to travel advisors with cruise giveaways, special FAM rates and valuable tools to grow their business


CALABASAS, Calif. – (May 3, 2023) Award-winning river cruise line, AmaWaterways, is celebrating Travel Advisor Appreciation throughout the month of May by announcingw Seminar on the River cruises hosted by Business Development Managers as well as an early opening of 20 FAM cruises on dates extending until November.  As a special thank you, all travel advisors attending Webinar Wednesdays throughout the month will be entered into a weekly draw to win a European or Mekong river cruise for two. In addition, on June 7, a balcony stateroom will be given away to one travel advisor who attended all five sessions. Travel partners will also benefit from a special Sell Three Sail Free incentive, giving them the opportunity to earn a free cruise to travel this year after making three new FIT reservations on any 2023 sailing.


Kristin Karst, co-founder and executive vice president of AmaWaterways and Alex Pinelo, senior vice president of sales, shared details about this year’s rewards and incentives in an exclusive video, available here.


“Since the founding of AmaWaterways over 20 years ago, travel advisors have been at the heart of our company, contributing over 95% of our sales. We express appreciation to our travel partners all year long with special incentives, marketing support and training opportunities but the month of May is always a special time for our teams to go above and beyond and say thank you in other ways,” said Karst. “We encourage all travelers to begin their planning process by connecting with their preferred travel advisor as the impeccable services that they provide make vacation planning easy, allowing guests to relax while knowing everything is taken care of.’’


Whether new to the travel industry or a veteran travel advisor, the May Webinar Wednesdays, held each week at 10:30am Pacific / 1:30pm Eastern, will provide attendees the best tools to grow their river cruise sales with AmaWaterways. Travel partners can register for the special sessions via the links below or visit AmaWaterways Travel Advisor Portal:


“The popularity of river cruising is growing and AmaWaterways is leading the way with new destinations like Colombia, new onboard amenities like pickleball and exceptional value offers like Complimentary Land Packages,” said Pinelo. “By offering our training webinars and FAM opportunities, we want to make it as easy as possible for our valued travel advisors to understand and experience for themselves the AmaWaterways difference and be confident in selling these memorable vacations to their clients.”


Travel partners are invited to apply for AmaWaterways’ upcoming Seminars on the River hosted by Business Development Managers. Further details are available on AmaWaterways Travel Advisor Portal:

  • Romantic Danube, AmaViola, July 15, 2023 (Host: Eliza Zuvelcatu)
  • Treasures of The Main & Rhine, AmaPrima, July 25, 2023 (Host: Stephen Batjiaka)
  • Rhine & Moselle Delights, AmaPrima, August 12, 2023 (Host: Kathie DeVincenzo)
  • Rhine Castles & Swiss Alps, AmaSerena, October 9, 2023 (Host: Herlan Ruiz)
  • Medieval Treasures, AmaCerto, October 24, 2023 (Host: Rob Huffman)
  • Gems of Southeast Europe, AmaBella, October 30, 2023 (Host: Marci Neu)
  • Best of Holland & Belgium, AmaCerto, November 7, 2023 (Host: Laurie Smith)


Seminar on the River cruises are expected to sell out quickly and travel advisors are encouraged to attend all Webinar Wednesdaysessions to be the first to learn about product updates and additional incentives.


To reserve an AmaWaterways river cruise for a client, visit or call 1.800.626.0126. Follow AmaWaterways on Facebook at, Instagram @AmaWaterways, Twitter @AmaWaterways, and YouTube at



About AmaWaterways

Family-owned and operated for more than 20 years, AmaWaterways offers unparalleled river cruise experiences with 28 custom-designed ships sailing Europe’s Danube, Douro, Rhine, Moselle, Main, Rhône, Saône, Seine, Garonne and Dordogne Rivers, and Dutch and Belgian Waterways; Southeast Asia’s Mekong River; Africa’s Chobe River; Egypt’s Nile River and Colombia’s Magdalena River (2024). Co-founded by pioneering river cruise executives Rudi Schreiner, Kristin Karst and Jimmy Murphy, the company is renowned for its warm and welcoming crew; innovative and sustainable ship design; wellness activities (including a wide choice of included small group shore excursions featuring biking and hiking options); and award-winning, locally sourced cuisine paired with complimentary fine wine. Modern, spacious and tastefully decorated, most AmaWaterways ships welcome an average of just 150 guests and feature onboard amenities such as a stunning Main Lounge, specialty Chef’s Table restaurant, hair and massage salons, Sun Deck walking track, and heated outdoor swimming pools with swim-up bars. AmaWaterways leads the river cruise industry in innovation, highlighted by the launch of the revolutionary AmaMagna, and the introduction of the history-making Seven River Journey itineraries. The company also offers a variety of themed sailings and brand relationships, with sailings geared towards active travelers and families, as well as group and charter options.