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Amawaterways Honors Travel Advisors with Advanced Fam Dates and Bonus “Sail With Me” Offer

Amawaterways Honors Travel Advisors with Advanced Fam Dates and Bonus "Sail With Me" Offer

Advance FAM Rates Now Available on 25 Sailings through Europe in 2021


CALABASAS, CA – (May 5, 2021) – Just in time for Travel Advisor Appreciation Day on May 5, AmaWaterways has announced special Advance FAM rates on 25 select sailings in Europe embarking October through December 2021. Travel advisors can now reserve their seven-night AmaWaterways river cruise more than five months prior to their departure, and with a new “Sail With Me” incentive, advisors are also able to earn back the cost of their stateroom by making three new FIT bookings on the same sailing. New client bookings under the “Sail With Me” bonus offer must be made May 1- 31, 2021.


“This year’s Travel Advisor Appreciation Day comes at what we believe is the beginning of a strong rebound in international travel and our travel partners are ready to take advantage of this demand. By opening up Advance FAM rates and dates five months in advance, we hope to encourage new advisors to experience the AmaWaterways difference as well as allow our loyal travel partners to re-connect with their AmaFamily on board,” said Kristin Karst, executive vice president and co-founder of AmaWaterways. “There is no better way to build confidence and trust than for travel advisors to invite their valued clients to sail along with them and we are thrilled to refund the FAM cost if they are able to bring along three full paying staterooms!”


Over the past year, AmaWaterways’ sales and marketing teams have worked to support travel advisor partners in keeping their client’s river cruise dreams alive. Examples include: over 3,000 webinars and virtual cruise nights, creation of new digital content and social media marketing toolkits and a personalization enhancement that places the travel advisor’s contact information in guests’ emails. As the demand for longer duration cruises in less crowded destinations, family reunions and milestone celebrations fuel stronger than ever demand for river cruises, the “Sail with Me” incentive provides an opportunity for travel advisors to earn commission revenue for 2021 while enjoying a much-deserved complimentary river cruise.


“As the only U.S. based river cruise line with successful operating experience during 2020, this incentive is our way of encouraging travel advisors and their clients to re-discover the world with a trusted partner. We deeply value our long-standing, close-working relationship with the travel advisor community and we look forward to welcoming them, and their clients, back on board very soon,” added Gary Murphy, co-owner and senior vice president, sales of AmaWaterways.


Travel advisors who wish to take advantage of the Advance FAM rates and “Sail With Me” incentive need to register on AmaWaterways Travel Advisor Portal and submit their Advance FAM application. AmaAcademy graduates enjoy FAM rate savings and also qualify for a bonus commission offer.


For full details, or to book an AmaWaterways river cruise for a client, call 1.800.626.0126 or visit the Travel Advisor Portal at Follow AmaWaterways on Facebook at, Instagram@AmaWaterways and Twitter @AmaWaterways.


About AmaWaterways

A family-owned company celebrating 18 years on the river, AmaWaterways offers unforgettable river cruises with 25 ships sailing Europe’s Danube, Rhine, Moselle, Main, Rhône, Saône (2021), Seine, Garonne, Dordogne, Dutch and Belgian Waterways and Douro Rivers, Southeast Asia’s Mekong, Africa’s Chobe River and Egypt’s Nile River (2021).  Led by experienced river cruise co-founders Rudi Schreiner and Kristin Karst, the company is renowned for its innovative stateroom design featuring unique “twin balconies;” its wellness activities including a wide choice of included shore excursions featuring biking and hiking options for the active traveler; and its award-winning dining—including The Chef’s Table specialty restaurant as well as complimentary fine wine, beer and soft drinks with lunch and dinner. Modern, spacious and tastefully decorated, each ship features onboard amenities such as hair and massage salons and a fitness room, and many have heated outdoor swimming pools with swim-up bars. AmaWaterways leads the river cruise industry in innovation highlighted with the launch ofAmaMagna, which at twice the width of traditional river ships, offers a new dimension in luxury river cruising. The company also offers a variety of themed sailings and brand relationships, with sailings geared towards active travelers and families as well as group and charter options.


With the highest-rated ships in Europe according to the third edition of Berlitz: River Cruising in Europe & the USA, AmaWaterways has received countless honors and accolades including Cruise Critic’s 2019 Editor’s Pick Award for “Best River Cruise Line” and “Best for Active Cruisers,” 2018 AFAR Reader’s Choice Award for “Best River Cruise Line” and inclusion of AmaMagna in 2019 TIME “World’s Greatest Places.”