Press Releases River Cruising

AmaWaterways Debuts First-Ever Music Video and Original Song, “Ama Means Love (Family)”

AmaWaterways Debuts First-Ever Music Video and Original Song, “Ama Means Love (Family)”

Leading River Cruise Line Releases New Song in Honor of Travel Advisor Partners, Loyal Guests and “AmaFamily” Around the World


CALABASAS, CA – (December 8, 2020) AmaWaterways today proudly released its first-ever music video showcasing its original song, Ama Means Love (Family), which symbolizes joy and strength in unity. Filmed in Budapest, Hungary with AmaWaterways’ Lead Onboard Entertainer and musician David Onka, the song is dedicated to travel advisor partners and loyal guests who inspire and fill the hearts of the AmaWaterways’ team with love. The song is available on Spotify, Apple Music, Amazon Music and the music video can be viewed on AmaWaterways’ dedicated YouTube channel.


“Throughout our company’s 18 year history, music has been part of our DNA, influencing the naming of many ships, serving as a powerful connector and acting as a beautiful global language on board uniting people regardless of age, gender, race, color, nationality or circumstances,” said Kristin Karst, executive vice president and co-founder of AmaWaterways. “In a time when many of us have felt separated, music can do so much to bring us together and stimulate wonderful, shared memories. We hope this beautiful song brightens spirits and rekindles a spark for travel over the holiday season.”


As a company that values the personal connections that are made on board its ships, AmaWaterways’ new song provides another way to unite people and raise spirits during a time when many have felt distant, especially with the coming festive season. Lyrics reflect the luxury river cruise line’s core values, reading “we are stronger together as one, as we conquer every storm…let love flow like a river, every soul. We are family.”


The music video was filmed on location in Budapest and shares scenes from AmaWaterways’ award-winning river cruises, including the authentic experiences that await family and friends ashore, as well as the warm and welcoming crew that treat each guest like part of the “AmaFamily” while on board.


The new music video is just another example of how the leading river cruise company has continued to remain invested and personally connected to their guests and the travel community, offering inspiration for those who are at home and dreaming of their next vacation. AmaWaterways also continues to host its virtual Sip & Sail Cocktail Hour series, during which company executives cover topics and inspire guests to plan their future travels. The next topic in the series will be a Virtual Holiday Cruise on Thursday, December 17 at 5 p.m. EST, where AmaWaterways’ Co-Owners Karst and Gary Murphy will treat attendees to a festive program full of music and holiday cheer. Visit details on the event or subscribe to AmaWaterways YouTube channel and watch it via a smart tv.


For full details, or to book an AmaWaterways river cruise for a client, visit the Travel Advisor Portal on or call 1.800.626.0126. Follow AmaWaterways on Facebook, Instagram @AmaWaterways, Twitter @AmaWaterways, and YouTube at



About AmaWaterways

A family-owned company celebrating 18 years on the river, AmaWaterways offers unforgettable river cruises with 25 ships sailing Europe’s Danube, Rhine, Moselle, Main, Rhône, Saône (2021), Seine, Garonne, Dordogne, Dutch and Belgian Waterways and Douro Rivers, Asia’s Mekong and Africa’s Chobe and Nile Rivers (2021). Led by experienced river cruise co-founders Rudi Schreiner and Kristin Karst, the company is renowned for its innovative stateroom design featuring unique “twin balconies;” its wellness activities including a wide choice of included shore excursions featuring biking and hiking options for the active traveler; and its award-winning dining—including The Chef’s Table specialty restaurant as well as complimentary fine wine, beer and soft drinks with lunch and dinner. Modern, spacious and tastefully decorated, each ship features onboard amenities such as hair and massage salons and a fitness room, and many have heated outdoor swimming pools with swim-up bars. AmaWaterways leads the river cruise industry in innovation highlighted with the launch of AmaMagna, which at twice the width of traditional river ships, offers a new dimension in luxury river cruising. The company also offers a variety of themed sailings and brand relationships, with sailings geared towards active travelers and families as well as group and charter options.


With the highest-rated ships in Europe according to the third edition of Berlitz: River Cruising in Europe & the USA, AmaWaterways has received countless honors and accolades including Cruise Critic’s 2019 Editor’s Pick Award for “Best River Cruise Line” and “Best for Active Cruisers,” 2018 AFAR Reader’s Choice Award for “Best River Cruise Line” and inclusion of AmaMagna in 2019 TIME “World’s Greatest Places.” In addition, 18 river cruise ships in its European fleet have earned the Green Award certification, recognized for industry-leading safety, quality and environmental performance.