On the back of its strongest peak period ever, Europe’s favourite airport parking retailer, ParkVia, has announced ambitious plans to evolve its successful e-commerce platform for 2020.
As consumers become more sophisticated with the online shopping experience and demand more from the buying process, creating an additional booking stream was the next logical step in ParkVia’s growth strategy.
Adopting the competitive advantage within airport parking, ParkVia has committed to employing voice booking technology for its users in 2020, enabling it to move further towards presenting the most preferable parking option, first time for each and every customer.
A recent study* found 4 in 10 smart speaker users will regularly make purchases via voice by 2021, as search moves firmly from a place of answers to a state of action.
ParkVia’s Head of Marketing, Ben Fox, said: “Over the past 12 months we have implemented learnings from what consumers across our varying markets expect from us next and have been busy behind the scenes working to bring that to the fore throughout the booking journey. The next logical step for us as a brand is booking beyond the web.
“Until now, voice in the retail domain has been inhibited by an ability to explore; however, advancements in technology and demand from consumers are spurring development in voice adoption and we’re extremely excited about pioneering within the airport parking arena.”
Working collaboratively with its in-house development and analytical teams, ParkVia’s extensive customer dataset has supported the next phase of its digital transformation by integrating NLP (natural language processing) with VUI (voice user interface) to create a new, workable booking solution.
Still in the development stage, customers eager to trial this innovative technology will be able to book their parking across multiple locations worldwide via their Amazon Alexa or Google Assistant later in 2020.
To find out more about ParkVia, please visit www.parkvia.com.
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*Reference: https://www.emarketer.com/content/smart-speaker-shopping-gains-traction
About ParkVia
As Europe’s favourite airport parking retailer, ParkVia is dedicated to connecting the world’s drivers with parking spaces in 43 countries. Its online retail platform allows consumers to book parking as part of their journey, working with both car park operators and travel industry market leaders to ensure that parking is visible at the right time.
Encouraging its philosophy of ‘Choose parking’, ParkVia believes pre-booking is the key element in the travel process, allowing customers to plan in advance and giving them freedom of choice to select the parking product that suits their specific journey type.
Founded in 2008, ParkVia has grown in popularity and reputation over the last 12 years, particularly within the wider airport parking sector. As an established partner for many of the world’s leading international airports, ParkVia is able to maximise visibility for official car parks and ancillary products by covering more points of entry with its targeted marketing expertise.
Today the services of over 2,500 parking providers are promoted to ParkVia’s 3.8m registered users, as well as a large network of partner websites, that includes airlines, travel partners, online travel agents and in-car navigation technology – making it an attractive and lucrative proposition for partners looking to collaborate for white label and in-path projects.