Written By: Codie Liermann, Managing Editor of The Compass – VAX VacationAccess
Have you ever tried to sell a destination to a client that you haven’t been to yourself? It’s not quite as easy to put an itinerary together for a new location compared to one you’re familiar with, but it’s not impossible. A lot of people learn best through visuals, and one helpful way to learn more about a destination is by watching videos on it.
VAX VacationAccess invites travel advisors to take a trip around the world with Denella Ri’chard, a nationally syndicated television host and executive producer. Her award-winning television series, “Traveling with Denella Ri’chard,” takes viewers on an authentic and adventurous exploration of both popular and off-the-beaten-path destinations, and advisors can join in on the fun by conveniently watching the episodes on VAX.
A world explorer and expert in all things travel, Ri’chard has held leadership positions with companies including Hilton Worldwide, Carnival Corporation and Norwegian Cruise Line Holdings over the years. She also speaks at conferences on important topics such as the future of travel and diversity in travel.
The “Traveling with Denella Ri’chard” show covers all sorts of destinations, from Martinique and Jamaica in the Caribbean to Seattle and Tampa in the U.S. Throughout each episode, Ri’chard takes viewers on a whirlwind adventure, doing things like tasting new food and drinks and immersing herself in exciting excursions, all while getting to know a variety of travel companies along the way.
These travel organizations include AmaWaterways River Cruises, Jamaica Tourism Board, Visit Tampa Bay and New Orleans Multicultural Tourism Network, among many others. The series recently earned two silver 2023 Telly Awards, one for Best Cultural Television Show: AmaWaterways Europe The Romantic Danube and one for Best Diversity & Inclusion Show: Black History Month Special.
In addition to watching these entertaining videos, VAX has also recently partnered with Arrival Guides to launch enhanced destination content on most of the destination pages. This content includes points of interest, videos, guides, diverse content libraries and more.
To top it off, not only do you have the opportunity to learn more, but the content is also available in an easily downloadable guide so you can conveniently share information with your clients.
If a prospective client is stuck trying to decide which destination to visit, send them a few different guides to let them explore the information on their own. Let them know they can contact you with questions along the way. New destinations continue to be added, so be sure to check back frequently.
To watch “Traveling with Denella Ri’chard” episodes, visit www.vaxvacationaccess.com/the-compass/traveling-with-denella-richard. To view the enhanced destination pages, find “Destinations” in the main navigation of VAX and select the specific destination page you wish to learn more about.
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