VacationPort Partners with Riviera Travel as UK’s Leading River Cruise Brand Expands into North America

UK’s premier river cruise line taps VacationPort to connect with luxury-focused travel advisors  across the U.S. and Canada

 

[Portland, OR – August 26, 2025] – VacationPort (formerly Passport Online Inc.), the leader in  travel content distribution, proudly welcomes Riviera Travel to its extensive catalog, offering  travel advisors access to one of Europe’s most acclaimed river cruise and guided tour providers.  This new partnership marks a strategic step in Riviera Travel’s expansion into the North  American market.  

 

This inclusion ensures that travel advisors using VacationPort can seamlessly showcase Riviera  Travel’s luxurious itineraries across Europe’s most iconic waterways—including the Danube,  Rhine, Douro, Seine, Rhône, and more—providing their clients with elegant, immersive travel  experiences.  

 

Throughout 2024, VacationPort experienced a surge in engagement on its content offerings,  with December searches and offer views tripling year-over-year, signaling a rising demand for  curated travel experiences.  

 

“At VacationPort, we are committed to delivering the most extensive and high-quality content  distribution system in the travel industry,” said Sarah Bauman, Vice President of Product  Management for VacationPort. “Partnering with Riviera Travel brings a world-class product to  our advisors and helps introduce their exceptional European experiences to a broader North  American audience.”  

 

“Our partnership with VacationPort significantly strengthens our ability to reach a broader  network of travel advisors across North America,” said Stuart Milan, President of North America  for Riviera Travel. “By integrating with a platform so widely used and trusted in the industry,  we’re making it even easier for advisors to discover, promote, and sell Riviera Travel’s award winning river cruises and grand tours. It’s an important step in supporting our trade partners  and growing our presence in the market.”  

 

This partnership empowers advisors to seamlessly connect clients with memorable journeys  throughout Europe, supported by trusted trade-friendly tools and content. 

 

About Riviera Travel

Riviera Travel is the UK’s largest river cruise and tour operator, delivering exceptional travel  experiences for more than 40 years. As an ultra-premium river cruise brand, Riviera Travel offers  luxurious, memorable sailings aboard a fleet of 13 custom-designed ships on Europe’s most  iconic waterways, including the Danube, Douro, Rhine, Moselle, Main, Rhône, Seine, and Dutch  Waterways. Known for outstanding cruise directors and expert local guides, Riviera Travel  provides immersive itineraries and elegant accommodations that consistently earn top guest  satisfaction ratings. A leader in the solo travel market, Riviera offers more dedicated solo  traveler departures than any other river cruise brand. The company is committed to strong  travel advisor partnerships and delivering superior service at outstanding value.  

About VacationPort

VacationPort is a leading provider of digital solutions for the leisure travel industry, specializing  in website development, rich web content, email marketing, and social media strategies. As a  major content distribution channel, VacationPort helps leisure travel suppliers grow their digital  presence by connecting with top consortia, retail travel agencies, professional home-based  agent networks, and their clients. The platform powers millions of monthly shopping sessions  across thousands of travel agency websites. For more information, visit  

https://vacationport.com