VacationPort Partners with Riviera Travel as UK’s Leading River Cruise Brand Expands into North America
[Portland, OR – August 26, 2025] – VacationPort (formerly Passport Online Inc.), the leader in travel content distribution, proudly welcomes Riviera Travel to its extensive catalog, offering travel advisors access to one of Europe’s most acclaimed river cruise and guided tour providers. This new partnership marks a strategic step in Riviera Travel’s expansion into the North American market.
This inclusion ensures that travel advisors using VacationPort can seamlessly showcase Riviera Travel’s luxurious itineraries across Europe’s most iconic waterways—including the Danube, Rhine, Douro, Seine, Rhône, and more—providing their clients with elegant, immersive travel experiences.
Throughout 2024, VacationPort experienced a surge in engagement on its content offerings, with December searches and offer views tripling year-over-year, signaling a rising demand for curated travel experiences.
“At VacationPort, we are committed to delivering the most extensive and high-quality content distribution system in the travel industry,” said Sarah Bauman, Vice President of Product Management for VacationPort. “Partnering with Riviera Travel brings a world-class product to our advisors and helps introduce their exceptional European experiences to a broader North American audience.”
“Our partnership with VacationPort significantly strengthens our ability to reach a broader network of travel advisors across North America,” said Stuart Milan, President of North America for Riviera Travel. “By integrating with a platform so widely used and trusted in the industry, we’re making it even easier for advisors to discover, promote, and sell Riviera Travel’s award winning river cruises and grand tours. It’s an important step in supporting our trade partners and growing our presence in the market.”
This partnership empowers advisors to seamlessly connect clients with memorable journeys throughout Europe, supported by trusted trade-friendly tools and content.
Riviera Travel is the UK’s largest river cruise and tour operator, delivering exceptional travel experiences for more than 40 years. As an ultra-premium river cruise brand, Riviera Travel offers luxurious, memorable sailings aboard a fleet of 13 custom-designed ships on Europe’s most iconic waterways, including the Danube, Douro, Rhine, Moselle, Main, Rhône, Seine, and Dutch Waterways. Known for outstanding cruise directors and expert local guides, Riviera Travel provides immersive itineraries and elegant accommodations that consistently earn top guest satisfaction ratings. A leader in the solo travel market, Riviera offers more dedicated solo traveler departures than any other river cruise brand. The company is committed to strong travel advisor partnerships and delivering superior service at outstanding value.
VacationPort is a leading provider of digital solutions for the leisure travel industry, specializing in website development, rich web content, email marketing, and social media strategies. As a major content distribution channel, VacationPort helps leisure travel suppliers grow their digital presence by connecting with top consortia, retail travel agencies, professional home-based agent networks, and their clients. The platform powers millions of monthly shopping sessions across thousands of travel agency websites. For more information, visit
Tuesday, 3 March – Travelsoft Pay today announced a strategic partnership with Mastercard to enhance…
March promotion unlocks exceptional value on river, ocean, and expedition sailings for 2026 and beyond…
Travala partners with CarTrawler to bring 1,700+ rental brands like Hertz and Avis across 50,000+…
Comprehensive, year-long initiative reinforces industry growth through education FRAMINGHAM, MA, March 2, 2026 –…
Reservations Made by April 15 Qualify for 2026 Pricing Backroads, the global leader in…
Why building a sustainable travel business requires mentorship, structure, and a host agency committed to…