NEW YORK (November 7, 2024) – The travel industry is on the cusp of a major transformation, driven by the rise of autonomous AI agents, according to a new report from Phocuswright. These intelligent assistants, capable of learning, adapting, and executing tasks without constant human supervision, have the potential to revolutionize how we plan, book, and experience travel.
In its report, “True Automated AI in Travel Is Coming,” Phocuswright, the leading travel industry research authority, delves into the emergence of autonomous agents and their implications for the future of travel. The report explores the capabilities of these agents, the potential impact on various industry roles, and the key questions surrounding their adoption and regulation.
“Autonomous AI agents are poised to reshape the travel landscape, automating tasks, personalizing experiences, and potentially even negotiating on our behalf,” said Norm Rose, Senior Technology and Corporate Market Analyst at Phocuswright and co-author of the report. “While this technology is still in its early stages, its potential to transform the industry is undeniable. Travel companies need to understand the implications of autonomous agents and prepare for a future where AI plays an increasingly central role.”
Key takeaways from the report include:
The rise of autonomous agents and other key trends in AI will be further explored at The Phocuswright Conference, taking place November 19-21, 2024, at the JW Marriott Phoenix Desert Ridge Resort & Spa in Phoenix, Arizona.
The session “A glimpse of the new Age(nts)” will delve deeper into where leading AI companies can demonstrate their autonomous agent technology and discuss its potential to transform the travel industry. Industry experts will provide critical analysis and insights based on their experience at the forefront of AI in travel.
Speakers:
To register and learn more about The Phocuswright Conference, visit https://www.phocuswrightconference.com/
More information on the theme, as well as a short video highlighting this year’s conference, can be found here.
Phocuswright, a wholly-owned subsidiary of Northstar Travel Media, Phocuswright is the world’s leading travel industry research authority. For over 25 years, Phocuswright has facilitated discussions that have shaped the travel ecosystem. With a focus on innovation and emerging trends, Phocuswright’s research, conferences, and awards programs provide valuable insights and networking opportunities for travel professionals worldwide.
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