Travelsavers and NEST Enhance AI Connect as Advisor Adoption Grows
OYSTER BAY, NY (August 12, 2025): In an era where generative AI is transforming industries, TRAVELSAVERS and NEST are leading the charge in the travel space with enhancements to AI Connect, a powerful, all-in-one AI marketing assistant designed specifically for their affiliated advisors.
Setting the Pace with AI
The global market for AI in the tourism industry is projected to reach $2.9 trillion by 2033, according to Market.us. The Everest Group reports that the rate of AI adoption in the industry is between 14 and 16 percent annually.
As AI usage accelerates, TRAVELSAVERS and NEST continue to champion travel professionals, equipping them with invaluable tools like AI Connect to lead the way in the marketplace.
AI Connect, in partnership with Toby, helps advisors market more effectively, enabling them to reallocate time to other essential responsibilities. As a result, subscriptions have been growing each month since its introduction in the fall of 2024. With a complimentary seven-day trial, affiliated agencies can experience how AI Connect helps attract more business, enhance communications, and turn strategy into sales.
“We’re not following the trends with AI – we’re actually setting them,” said Nicole Mazza, Chief Marketing Officer of TRAVELSAVERS and NEST. “AI Connect provides our advisors with a competitive edge by producing personalized, high-impact content in minutes instead of hours. With these new enhancements, we’re redefining what modern marketing and selling look like in our industry.”
Smarter Selling Starts Here
The networks recently introduced Persistent Prompts, the latest addition to AI Connect. This feature allows advisors to set their own brand voice preferences such as tone, format, and structure. Every social post, email, and campaign is automatically aligned with the advisor’s style while showcasing supplier offers with creativity and consistency.
“It’s a huge ocean of opportunity, and we need to jump in and swim,” said Joy Crutchfield, owner of TRAVELSAVERS affiliate The Joy of Travel. “AI Connect has cut the time I spend writing blog posts and social media posts down to a few hours per month rather than a few hours per week. The uses are nearly endless – anything to do with helping me effectively promote my brand – and it all saves time.”
Tailored Just for Advisors
Unlike generic tools, AI Connect is purpose-built for TRAVELSAVERS and NEST advisors and customized for their real-world needs:
“I love AI Connect,” said Shelly Ramirez, owner of TRAVELSAVERS affiliate Michelle’s Destinations. “Having a tool geared towards travel advisors is 1,000 percent better than generic AI. It has helped me tremendously with email ideas and writing promotions and Facebook posts.”
“AI Connect is so much more than just a marketing tool,” commented Mazza. “It’s a sales accelerator. It empowers our advisors to convert more leads, not just create more content. It’s an outstanding example of our commitment to spark results for advisors through innovative technology, strategic guidance, and proven solutions.”
Founded in 1970, TRAVELSAVERS is an international marketing leader of more than 2,000 independent agencies in over 35 countries. Through the buying power of $20 billion in annual sales, its more than 25,000 advisors are able to offer clients inspirational travel experiences at the best value. With a global reputation for excellence, TRAVELSAVERS equips its community of leisure and corporate agencies to maximize sales and profits with cutting-edge products and services. Through a protected territory system, strong partnerships, award-winning marketing, innovative technology, continuous learning, networking events, and personalized coaching, TRAVELSAVERS champions travel professionals and empowers advisors to succeed. For more information, visit www.travelsavers.com.
The Network of Entrepreneurs Selling Travel is the industry’s first and only marketing group exclusively for independent home-based travel agencies. The company empowers home-based advisors to achieve greater success financially, professionally and personally by championing best practices, solutions and opportunities. NEST helps home-based travel entrepreneurs build their business, keep their identity and maintain control. The network delivers what home-based advisors need to increase their competitive edge and profitability, including a high level of personalized support, award-winning marketing, preferred partner portfolio, education, exclusive networking and events, and innovative technology. NEST also helps suppliers reach the rapidly growing home-based distribution channel with training, motivation, offers and compensation. For more information, visit www.jointhenest.com.
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