Travel Marketing Veteran Jayne O’Brien Joins Scenic Group

Heading up Scenic Luxury Cruises & Tours, Scenic Eclipse and Emerald Waterways

 

 

Boston, MA, November 29th, 2018 – Scenic Group has announced the appointment of Jayne O’Brien to the position of Managing Director USA, where she will oversee sales & marketing operations of Scenic Luxury Cruises & Tours, Scenic Eclipse and Emerald Waterways. Jayne will be based in the company’s Boston office as of December 3 and can be reached at Jayne.Obrien@scenicusa.com.

 

Jayne has extensive experience in developing, implementing and overseeing branding, marketing and commercial leadership strategies with several global organizations including British Airways, Intercontinental Hotels, Regus PLC and Dubai Properties Group.

 

“Bringing Jayne onboard as a managing director is a true win for us,” states Anna Wolfsteiner, Scenic Group Senior Vice President of Sales & Distribution. “Her extraordinary experience in marketing and branding, coupled with living and working in markets throughout the world, brings a global perception that fits well into our current and future plans.”

 

During an 18-year career at British Airways, Jayne held senior branding, marketing and commercial roles and was responsible for developing and leading many of BA’s most successful brand and product initiatives, including the first ‘flat bed’ in Business Class (Club World), and a new brand, World Traveller plus (economy plus). Jayne served as chief marketing officer with Regus Group and Dubai Properties Group. Her most recent experience was as SVP Global Brands & Marketing Services at Intercontinental Group.

 

“I am delighted to be joining Scenic Luxury Cruises & Tours and Emerald Waterways at such an exciting time in the groups’ history and growth,” offers Jayne. “I have been truly impressed by the company and its incredible ships and top-notch tours and look forward to augmenting and adding to the US team’s effort in driving the business forward and growing the US market share.”

 

Jayne graduated from London University with a degree in Serbo-Croat with Eastern European studies. She also spent time at Zagreb University, Croatia, studying Croatian, as well as attending Ashridge Management College and Harvard Business School.

 

Scenic Luxury Cruises & Tours has grown over its 31-year history to include award-winning, all-inclusive escorted tours that take participants to many of the world’s most fascinating destinations and since 2008, its 15 Space-Ships offer truly all-inclusive, five-star river cruises in Europe, SE Asia, Russia and Egypt. In 2019, Scenic is introducing the world’s first Discovery Yacht, the 228-guest Scenic Eclipse, and a sister ship to launch in 2020. Sister brand Emerald Waterways has seven Star-Ships offering European river sailings with an eighth (Emerald Harmony) launching in 2019 for SE Asia’s Mekong River. Exclusive charters are offered on the Irrawaddy Explorer in South East Asia; the MS Rossia along the Volga River in Russia; the Adriatic Princess yacht in Croatia; and the MS Hamees on the Nile.

 

Additional information on these and other cruises, brochures and reservations can be obtained via travel agents or www.scenicusa.com; phone 844-788-7985; or email: info@scenicusa.com. Brochures can also be downloaded directly from the website.