The new video introduces The Travel Corporation’s (TTC) family of brands’ guests and audiences to the empowering Iraq al-Amir Women’s Cooperative
BOCA RATON, Fla., Nov. 9, 2018 – The TreadRight Foundation – a not-for-profit supporting people, wildlife, and the planet for generations to come – has unveiled its newest video highlighting the organization’s recently added People project in Jordan; the Iraq al-Amir Women’s Cooperative.
The TreadRight led experience was hosted by TreadRight Ambassador Céline Cousteau, who was joined by a group of influential storytellers on a journey of exploration and discovery in awe-inspiring Jordan. The central goal of their trip was to gain a greater appreciation for and understanding of the Iraq al-Amir Women’s Cooperative’s important work and future goals, as well as the struggles they might face as they look to achieve them.
Unemployment for women in Jordan is at around 33% in urban areas and even higher than that in rural areas. The cooperative was founded in 1993 with the goal of making the women in the region financially independent as well as raise their standard of livingby increasing their income and preserving local heritage.
Managed and run by local women, Iraq al-Amir has provided training projects on a variety of heritage handicrafts for more than 150 women from all villages of the Wadi Seer district of Jordan. The products are then also sold in the gift shop, as well as online.
“The TreadRight Foundation is supporting the Iraq al-Amir Cooperative and together we’ll be working with this cooperative to upgrade the gift shop, as well as provide merchandising expertise, and allow the group to expand their food services, creating more income opportunities for the cooperative’s members,” explains Jordanian sustainable tourism consultant Muna Haddad. “We’re working together to help the cooperative to become a viable business.”
“As an organization and with the support of The Travel Corporation (TTC) family of brands, we are working to make travel matter. The Iraq al-Amir Women’s Cooperative is a perfect example of the kind of initiative that can harness the power of travel and tourism and use it to make real, sustainable positive changes in people’s lives,” says Shannon Guihan, program director, The TreadRight Foundation. “It was a privilege to be so warmly welcomed at the cooperative and to hear the women’s incredible and powerful stories of lives transformed for the better through Iraq al-Amir. Now TTC has the honor of introducing our audiences to those stories through our new video and by taking guests to visit the cooperative in Jordan.”
The TreadRight Foundation’s People pillar encourages the cultures, traditions, and arts of the communities TTC visits, seeking to enable these communities to experience the true benefit of travel and tourism through economic empowerment. This is achieved through support of micro-enterprises and community-based travel and tourism initiatives that build a positive future for community members and their families. TreadRight looks forward to helping TTC’s family of brands continue to make travel matter, working with influential storytellers, aligning with sustainability leaders, and partnering with meaningful projects across the planet
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About The Travel Corporation
The Travel Corporation (TTC) is a highly successful international travel group. Our philosophy is simple. To create enriching experiences for our travelers by combining an unbeatable mix of exceptional service and quality at great value. No matter what your taste, whether you are a family or a couple, a group or traveling solo – TTC offers something for everyone. Our multi-award-winning portfolio of 29 brands ranges from luxury hotels and boutique river cruises, to independent holiday package companies and a variety of guided travel experiences. As a worldwide travel expert with 40 sales offices and 10,000 team members serving 1.9 million travelers worldwide annually, we take our travelers to over 70 countries. Being a 4th generation, family-owned business that is financially independent, we pride ourselves on taking a long-term view, with an ethos of attention to detail in all areas of the company.
About The TreadRight Foundation
Created as a joint initiative between The Travel Corporation’s (TTC) family of brands, The TreadRight Foundation is a not-for-profit working to help safeguard the planet, wildlife & people for generations to come. To date, TreadRight has supported over 50 sustainable tourism projects worldwide. The Foundation’s guiding principle is to encourage sustainable tourism through conservation, leadership and support for communities. The Foundation’s priorities are set by the Steering Committee. Past project partners include WWF, Conservation International, WildAid, The Travel Foundation and The National Trust in the UK. Current initiatives include supporting various women’s social enterprises, the recently announced Wildlife Conservation Society’s Big Cat fund, WE.org and working with inspiring nature advocates like Céline Cousteau, Costas Christ and Terri Irwin. To learn more about our past and current work at TreadRight, please visit us at treadright.org and follow us on Facebook , Instagram, and Twitterusing our hashtag #MakeTravelMatter.