Boutique sports travel firm reports more consumers are combining their love of travel and passion for sports
WINNIPEG (January 22, 2026) – Roadtrips, a recognized leader in the sports travel industry, has announced the most requested sporting events for 2026 and beyond.
“Sports travel is really having a moment,” said Dave Guenther, President and Founder of Roadtrips, which has been creating and delivering custom sports travel experiences to the world’s most sought-after and exclusive events for more than 30 years.
“While sports has always enjoyed a strong following, we’re seeing a heightened level of interest as people combine their love of travel with their passion for sports,” Guenther added. “With the World Cup and the next Summer Games taking place right here in our backyard, there is a tremendous opportunity for travel advisors to take advantage of this growing demand.”
The company offers a generous (up to 12%) commission to travel advisors on any Roadtrips package they book. In addition, Roadtrips offers tools to help travel advisors promote the sports travel market, including a calendar of events and brochures that can be branded with agency contact information, a monthly webinar covering the most popular sports competitions and offering tips for providing extraordinary client experiences, an online custom trip quote request form and an All-Star Sports Travel Specialist designation.
Based on client inquiries and recent bookings, Roadtrips has identified the events expected to lead the way in sports travel this year and beyond.
World Cup: This will be the largest World Cup in history, with a record 48 teams playing 104 matches across the United States, Canada and Mexico from June 11 to July 19. Fully customizable packages are available for any of the dates to any of the 16 host cities, with the opportunity for fans to follow their favorite team throughout the tournament.
Super Bowl in Santa Clara, California: The biggest sporting event in the United States takes place Feb. 6-9 at Levi’s Stadium, in Northern California. Roadtrips packages include first-class hotels and preferred tickets to the big game on Feb. 8, as well as admission to the NFL Fan Experience, with options to add exclusive VIP hospitality and a pre-game tailgate party.
Masters in Augusta: Top golfers will compete at Georgia’s Augusta National Golf Club, home to the iconic Masters Tournament, from April 6-12. Fans can put together a personalized itinerary, choosing from a range of first-class accommodations, enjoying a premium hospitality package with gourmet food and beverages, and playing a round of golf at one of the area’s premier courses.
Kentucky Derby in Louisville: Horse-racing fans can book a custom four-day package from April 30 to May 3, culminating in the famed “Run for the Roses” at Churchill Downs, with preferred seating, a choice of the best hotels in downtown Louisville, behind-the-scenes access to stables and tours of horse farms, and invitations to the most popular Derby parties.
Summer Games in Los Angeles: Known as a global entertainment capital, there’s no doubt that L.A. will put on a spectacular show when the world’s top athletes converge on Southern California from July 14-30, 2028, creating history-making moments that will be talked about for generations. Roadtrips clients can choose from highly sought-after luxury hotels in the heart of Los Angeles, convenient to venues and events.
In addition to prime hotels and a long list of extras they’ll receive when booking their Roadtrips travel package, customers are assigned a pre-travel specialist who takes care of all the details. An onsite host team is available to assist at major events.
To learn more about the benefits of working with Roadtrips, please go to https://www.roadtrips.com/travel-advisors/.
About Roadtrips
For over 30 years, Roadtrips has been providing completely customized luxury sports travel experiences to the world’s most sought-after and exclusive sporting events. The company prides itself on delivering top-quality sports travel experiences that take the worry out of travel, allowing our guests to enjoy special moments that will create lifetime memories. Roadtrips is part of The Vacation Group division of Internova Travel Group, one of the largest travel services companies in the world.