Riviera Travel Launches Full Rebrand and Repositioning in Aggressive U.S. Market Push to Kick Off 2025

Legacy Brand With 40 Years of Award-Winning History Rebrands to Riviera Travel; River Cruise Line Welcomes Wave Season with New Bundled Packages, Accelerated Travel Advisor Commission Program & More

 

Fort. Lauderdale, Fla. – (January 7, 2025) – Riviera Travel, the leader in global luxurious land and cruise travel for 40 years, today announced that it is kicking off 2025 and the arrival of wave season with a full rebrand including a new brand identity, new bundled travel packages, an expedited travel advisor commission schedule and more. As Riviera Travel continues an aggressive push to educate the U.S. market on its offerings, drive sales and capture market share, the company is making booking unforgettable luxurious European river cruise vacations easier than ever – and more profitable for its travel advisor partners.

 

“For the past 40 years, Riviera Travel has been synonymous with ultra-premium tours and travel experiences, so it’s only natural to bring Riviera River Cruises under the same trusted name,” said Marilyn Conroy, executive vice president of marketing and sales for Riviera River Cruises. “Rebranding from Riviera River Cruises to Riviera Travel better reflects the diverse, luxurious experiences we now offer to even the most discerning American travelers seeking unforgettable European vacations.”

 

Brand Repositioning

Effective immediately, Riviera Rivera Cruises has rebranded to Riviera Travel, bringing the river cruise line segment of the business under the same umbrella as the company’s other entities, aligning the company’s U.S. market positioning with its global brand name, and creating a unified identity in the luxury travel market. This reflects the next phase of the company’s evolution and underscores its dedication to providing exceptional experiences for travelers – on land, at sea and on the rivers.

 

Bundled Packages for Air, Transfers, River Cruises and Pre-/Post-Cruise Stays

Riviera Travel’s new streamlined booking process now empowers travel advisors to effortlessly bundle airfare, transfers, and pre- or post-cruise hotel accommodations with the company’s renowned river cruise itineraries. This enhanced system provides travel advisors with a one-stop solution to manage every detail of their clients’ journeys from start to finish. Whether arranging seamless transfers from flights to the ship or adding pre- or post-cruise hotel stays, this new system offers travel advisors greater convenience, flexibility, and efficiency – allowing them to deliver a more comprehensive and personalized travel experience to their clients.

 

Updated Travel Advisor Commission Schedule and Exclusive Advisor Incentives

Effective immediately, travel advisors will now receive their commission two weeks prior to their clients’ departure dates. This change makes it possible for travel advisors to be compensated earlier, enhancing their profitability and underscoring the value Riviera Travel places on their travel advisor partnerships. An added bonus, the company’s new bundled travel packages are now fully commissionable, offering travel advisors even greater earning potential.

 

In addition to the new commission schedule, Riviera Travel will offer exclusive incentives for travel advisors throughout 2025, including a $50 voucher for bookings of seven nights and a $100 voucher for bookings of ten nights or more. These incentives are designed to reward advisors for their continued support and help maximize their earning potential.

 

New Amenities and Itineraries In 2025

In addition to new booking options and earning potential for travel advisors, Riviera Travel has revamped its product offerings heading into 2025, creating more unique opportunities for the U.S. market to experience Europe’s legendary rivers, as well as adding enhancements to the overall onboard experience.  New combination cruises recently launched by Riviera Travel now allow guests to sail for up to 29 consecutive days and a variety of carefully curated themed itineraries have now been introduced, as well, from Gastronomy of the Douro to Art and History on the Danube.  Lastly, the company plans to introduce new onboard amenities and programming throughout 2025 including a new superior drinks package, as well as some special “surprise and delight” touches inspired by local destinations. 

 

“The travel advisor community is essential to the growth and success of Riviera Travel as we expand our offerings and enhance the services we provide, and we continue to evolve our offerings in an effort to help our partners stay ahead of the game,” said Conroy. “With our rebrand, we are thrilled to reaffirm our commitment to travel advisors, recognizing their needs, the needs of their clients, and the absolutely vital role they play in our success. This is going to be a monumental year for Riviera Travel and those who partner with us!”

 

For information or to book a river cruise, visit RivieraRiverCruises.com. Stay up-to-date on the latest news by following the company on Facebok Facebook.com/RivieraTravelUSA, Instagram @Rivieratravelusa, and LinkedIn.

 

About Riviera Travel

 

Riviera Travel is the UK’s largest river cruise and tour operator for more than 40 years, offering a diverse range of luxury travel experiences on land, sea and the rivers. As an ultra-premium river cruise brand, Riviera Travel offers luxurious, memorable sailings aboard its fleet of 13 custom-designed ships, which sail along Europe’s most iconic waterways including the Danube, Douro, Rhine, Moselle, Main, Rhône, Seine, and the Dutch Waterways. The company is renowned for its exceptional cruise directors and local guides, immersive itineraries and elegant fleet of ships. Riviera Travel is a leader in the solo travel market with more dedicated solo traveler departures than any other river cruise brand, and is known for its strong partnerships with travel advisors, as well as its commitment to delivering superior service at outstanding value. The fleet’s ships offer a range of amenities, such as a panoramic observation lounge, five-star dining, a spa and wellness area, and a sun deck, creating a relaxed yet sophisticated atmosphere for travelers exploring Europe’s rivers and landscapes. Riviera Travel consistently earns high ratings for guest satisfaction and value, making it a top choice for discerning travelers seeking memorable river cruise adventures.