Phocuswright & Travel Again Advisory Form Strategic Partnership

Relationship Focuses on Enhancing Industry Insight and Engagement

 

New York, NY – Phocuswright, the travel industry’s leading authority in research, media, and events, today announced a strategic partnership with Travel Again Advisory, a premier B2B consulting firm specializing in travel industry transformation. This collaboration strengthens Phocuswright’s position as the foremost source of market intelligence, providing even greater value to its global network of clients, event attendees, and research subscribers.

 

Under this agreement, Phocuswright will work closely with Travel Again Advisory to deepen industry analysis, amplify thought leadership, and provide consulting-driven strategic insights to the travel sector. By integrating Travel Again Advisory’s consulting expertise with Phocuswright’s robust research and data-driven analysis, this partnership enhances Phocuswright’s ability to equip industry stakeholders with actionable intelligence and forward- thinking strategies.

 

Key Benefits of the Partnership for Phocuswright

• Expanded Market Impact: Phocuswright will leverage Travel Again Advisory’s on-the- ground industry experience to translate research findings into practical strategies for businesses navigating rapid change.
• Consulting-Driven Insights for Clients: Phocuswright subscribers and event attendees will gain access to exclusive strategic guidance informed by both Phocuswright’s in-depth research and Travel Again Advisory’s industry expertise.
• Joint Thought Leadership and Initiatives: The two organizations will collaborate on thought leadership guidance and content to translate key Phocuswright research into strategic implications for the industry, while integrating joint expertise into key discussions and high-profile sessions at industry events.

 

“This partnership strengthens Phocuswright’s ability to provide data-backed, actionable insights to the global travel industry,” said Pete Comeau, Managing Director at Phocuswright. “By integrating Travel Again Advisory’s consulting expertise with our research and events, we are offering businesses a deeper, more strategic understanding of market trends and business opportunities.”

 

“This collaboration allows us to extend Phocuswright’s insights even further, helping industry leaders not just understand market trends, but take meaningful action,” said Mike McCormick and Ed Silver, Founding Partners of Travel Again Advisory. “Together, we will empower our mutual clients to make smarter, more informed decisions.”

 

Phocuswright remains committed to delivering unparalleled research, fostering meaningful industry connections, and shaping the future of travel through strategic collaborations.

 

For more information on Phocuswright’s research, events, and consulting resources, visit phocuswright.com.

 

About Phocuswright

 

Phocuswright is the travel industry’s definitive authority on research, events, and media, powering smart decisions with unmatched insights. We decode market trends, track consumer behavior, and spotlight industry innovation, giving travel leaders the data and intelligence they need to stay ahead. From cutting-edge research to high-impact events and strategic partnerships, Phocuswright is where the industry connects, learns, and leads. For more information, visit phocuswright.com.

 

About Travel Again Advisory

 

Travel Again Advisory is a premier B2B consulting firm specializing in the business of travel. With a focus on data-driven strategies, innovative solutions, and tailored support for travel organizations, Travel Again Advisory helps global clients navigate industry challenges and unlock new avenues of sustainable growth.