European airport parking leader, ParkVia, has strengthened its partnership with Polish airport, Lodz, following a successful six-year collaboration.
Having worked with the team at Lodz Airport on the marketing and online distribution of its parking products since 2013, ParkVia was commissioned in 2015 to build and deploy the airport’s own pre-booking engine, which has created a streamlined reservation process for customers looking for parking online.
Effective collaboration between the two companies has seen impressive growth in booking numbers over the six-year term, underlining the increasing customer appetite for reserved parking options online.
Visitors to the airport can choose to park within the grounds of the airport, close to the terminal building at P1.
The parking area is very well-lit, is completely ring-fenced with a barrier entry, and is comprehensively insured. The car park is open daily during the airport operating hours, is monitored around-the-clock with CCTV and is well protected.
Robert Makowski, Head of Route & Business Development at Lodz Airport, said:
“With 31 European capitals within the range of regional flights from Lodz Airport, the potential to capture passenger interest in pre-bookable parking is vast, which is why effective marketing is essential.
“As the airport remains in a phase of intensive development, it’s important that we continue to build upon partnerships that assist us in delivering a more comprehensive journey experience for our passengers. We’re delighted to be pushing forward with our joint collaboration with ParkVia and look forward to another successful year.”
The third largest city in Poland, Lodz – the former textile industry empire – is fast becoming a must-see destination for travellers looking for a cost-effective break away from the usual over-populated tourist spots.
City of Lodz have been awarded “Best Value Destination 2019” by Lonely Planet and one of the cheapest travel destinations for 2019. As a host of FIFA U20 World Cup this year, Lodz will be also hosting “Green EXPO” in 2024 (World Horticultural Exhibition) and European University Games in 2022.
Earlier this year, ParkVia announced a collaboration with its second Polish airport – Katowice International Airport – expanding its network further for users across Europe’s 9th largest country.
To find out more about ParkVia, please visit www.parkvia.com.
About ParkVia
As Europe’s favourite airport parking retailer, ParkVia is dedicated to connecting the world’s drivers with parking spaces in 42 countries. Its online retail platform allows consumers to book parking as part of their journey, working with both car park operators and travel industry market leaders to ensure that parking is visible at the right time.
Encouraging its philosophy of ‘Choose parking’, ParkVia believes pre-booking is the key element in the travel process, allowing customers to plan in advance and giving them freedom of choice to select the parking product that suits their specific journey type.
Founded in 2008, ParkVia has grown in popularity and reputation over the last 11 years, particularly within the wider airport parking sector. As an established partner for many of the world’s leading international airports, ParkVia is able to maximise visibility for official car parks and ancillary products by covering more points of entry with its targeted marketing expertise.
Today the services of over 2,000 parking providers are promoted to ParkVia’s 3.5m registered users, as well as a large network of partner websites, that includes airlines, travel partners, online travel agents and in-car navigation technology – making it an attractive and lucrative proposition for partners looking to collaborate for white label and in-path projects.