Both companies will provide WTTC with reliable data-driven insights, supporting its global leadership, research, and sustainability efforts in tourism
Barcelona (Spain), March 17th, 2025.- Mabrian, the global travel intelligence platform, part of The Data Appeal Company – Almawave Group signed a strategic partnership with the World Travel & Tourism Council (WTTC)—the largest privately held tourism entity worldwide—to provide industry-led and reliable data-driven insights that support the sustainable growth of the travel industry as Knowledge Partner.
As part of this collaboration agreement, in which The Data Appeal Company – Almawave Group also takes part, both companies will give WTTC access to their comprehensive travel intelligence databases, offering in-depth data analysis and insights on key industry trends: air connectivity, traveller’s sentiment and interests, demand profiling, accommodation supply, and event impact analysis, among others.
Virginia Messina, Senior Vice President, Advocacy & Communications at WTTC, commented on the partnership, highlighting “Data-driven insights are critical to the sustainable growth of the Travel and Tourism sector. We are delighted to welcome Mabrian as a Knowledge Partner and look forward to leveraging their expertise, as well as The Data Appeal Company’s, to enhance our research and advocacy efforts.”
“Joining this partnership with WTTC is a significant step in our mission to empower the travel and tourism sector with data-driven insights,” says Mirko Lalli, CEO at The Data Appeal Company. “It is also an opportunity to help industry leaders anticipate trends, optimise strategies, and drive more sustainable tourism development worldwide.”
Under the agreement, signed by Mabrian with WTTC representatives in the most recent edition of ITB Berlin, WTTC’s research team will have access to the travel intelligence databases from both Mabrian and The Data Appeal Company – Almawave Group and Mabrian, and their experienced pool of in-house analysts and consultants. These insights will support WTTC’s industry research initiatives, policy development, and thought leadership efforts, contributing to WTTC’s mission of fostering informed decision-making within the global travel and tourism ecosystem.
“After 6 years as WTTC Associate, we are excited to strengthen the relationship with this partnership that reinforces our commitment to providing actionable, relevant, and dependable data intelligence for the travel and tourism industry”, states Carlos Cendra, Partner and Director of Marketing and Communications at Mabrian. “enhance decision-making and promote a more resilient and sustainable future for the sector.”
ENG: From left to right: Adolfo Reyes, Head of Membership & Associates at WTTC; Virginia Messina, Senior Vice President, Advocacy & Communications at WTTC; Carlos Cendra, Partner and Director of Marketing and Communications at Mabrian; and Hannah Babineau, Head of Partnerships at The Data Appeal Company – Almawave Group.
About Mabrian
Mabrian Technologies (Mabrian), the global travel intelligence platform, is a company specialized in providing travel intelligence services worldwide. Founded in 2013, Mabrian joined The Data Appeal Company – Almawave Group in 2023.
Combining Big Data and Artificial Intelligence (AI) techniques, simultaneous insights from over 30 global data sources, and the comprehensive travel intelligence expertise of its team of specialists, Mabrian is able to identify and predict tourism dynamics and trends worldwide. Mabrian’s modular dashboard grants access to a holistic monitoring centre that traces, measures and cross-analyses travellers’ full journey: air connectivity and demand, hotels, holiday rentals, travellers’ sentiment and demand drivers, spending patterns and behaviour, mobility, and sustainability.
Currently operating in over 40 countries, Mabrian caters to the needs of travel & tourism industry, companies, entities, and public bodies, ranging from all-levels Destination Management Offices (national, regional, local), hotel companies and chains or transportation, to tourism-related consultancies (marketing, promotion, strategy, investment, etc.), providing up-to-date, contextual, predictive and insightful data intelligence for strategic and business development, as well as for policy and decision-making.
Learn more about how to unlock travel intelligence potential at www.mabrian.com
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The Data Appeal Company – Almawave Group
The Data Appeal Company, through a proprietary algorithm based on artificial intelligence, machine learning and semantic analysis collects, measures and analyses all feedback posted online, combining it with geographic and contextual data, offering the regions and enterprises the opportunity to optimise the business’s potential, gain in-depth market knowledge and establish a competitive advantage. The Data Appeal Company SpA (formerly Travel Appeal) has belonged to the Almawave Group since 2022.
In 2023 the company acquired 70% of the share capital of Mabrian Technologies S.L., a Spanish company specializing in Travel and Destination Intelligence solutions, to consolidate its international positioning.
The company’s mission is to simplify the use and understanding of data to help companies and tourist destinations make effective and informed decisions. www.datappeal.io
About WTTC
The World Travel & Tourism Council (WTTC) represents the global Travel & Tourism private sector, bringing together the industry’s most influential leaders to shape the future of Travel & Tourism. For over 30 years, WTTC has been the voice of Travel & Tourism, advocating for policies that drive long-term growth, job creation, and economic impact.
WTTC works with governments, international organisations, and industry stakeholders to champion travel facilitation, crisis preparedness, and sustainability initiatives. Its research and insights provide authoritative data on the sector’s contribution to the global economy, while its annual Global Summit serves as a platform for collaboration, innovation, and driving the industry forward.
For more information, visit www.wttc.org