New platform will allow creators to connect with G Adventures in mutually beneficial way
8 February 2023 – G Adventures in the US has partnered with Jerne, the world’s leading platform that connects content creators to experience providers, to streamline the creator/experience relationship from start to finish.
As travel begins to reach and exceed pre-2020 levels, G Adventures has revamped the process with which it will work with creators, focusing on specific geographical areas, themes, and experiences that dovetail into larger marketing strategies. Jerne offers an easy-to-use platform that ensures both sides – creators and providers – are matched in a mutually-beneficial relationship, clearly defining goals and responsibilities, and providing useful metrics and measurable results.
“We know that creators are a key piece in our marketing plan, and Jerne’s seamless platform will allow us to work more efficiently with new audiences to amplify how traveling with G Adventures can help make the world a better place,” Alex Sanchez, consumer marketing manager for G Adventures in the US.
According to a recent study by Adobe*, there are hundreds of millions of influential creators around the world who are focused on sharing and engaging with their community of followers across a plethora of online platforms. Nielsen, in another recent study**, found that 71% of consumers trust advertising opinions and product placement from content creators.
“When you combine the volume of creators around the world and the documented influence they have on buying decisions with a world-class product like G Adventures, the sky is truly the limit,” said Tim Morgan, Jerne’s CEO.
“As the pioneer in community tourism, G Adventures has long understood that building, sustaining, and growing a community is one of the most important ways that travel can be a force for good,” said Sanchez. “And it’s no different when working with the creator community.”
“As a leader in building community within its travelers as well as in its destinations, G Adventures is perfectly poised to realize the marketing opportunities associated with this fast-growing distribution channel,” said Morgan.
The partnership is up and running, and creators interested in working with G Adventures can start the process at https://www.jerne.com/gadventures/.
ABOUT G ADVENTURES
Founded in 1990 by social entrepreneur Bruce Poon Tip, G Adventures is a pioneer in community tourism and small group travel, offering more than 750 trips in 100 countries, on all seven continents. G Adventures’ award-winning trips support local communities, giving travelers meaningful experiences with people, cultures, landscapes and wildlife, while offering them the freedom and flexibility to explore on their own. G Adventures’ responsible approach to travel is demonstrated through its ‘G for Good’ social impact commitments, which include travel guidelines for children, wildlife and Indigenous people, community-based Planeterra projects travelers can experience on their trips, and the industry-leading ‘Ripple Score’ assessment which measures how many traveler dollars stay in the local economy. G Adventures offers life-changing tours for people of all ages, interests and budgets, because our world deserves more you. For more information please visit http://www.gadventures.com
ABOUT JERNE
Jerne is the world’s leading platform connecting thousands of influential travel creators and experience providers – hotels, cruise lines, tour operators, restaurants, spas, and every experiential product in between – forming a new channel for travel distribution. Notably, Jerne is the official creator economy partner of Forbes Travel Guide, the global authority on luxury hospitality. Jerne was co-founded in 2021 by Tim Morgan and Ryan McElroy who have a combined 35 years of travel industry experience, both having worked with or served on advisory boards of some of the world’s leading travel companies. Formerly overseeing Canada & EMEA for Virtuoso, Morgan also co-founded The 1000, a $3 billion club for the world’s most influential travel advisors. McElroy also co-founded Travel Agency Tribes, a provider of B2B2C travel marketing technologies used by thousands of travel companies and consumers every day. For more information please visit