G Adventures Named Preferred Partner by AAA Travel

Dedicated community tourism fund created with non-profit partner Planeterra to amplify impact and new trade role added to exclusively service AAA travel advisors

 

September 12, 2025 – G Adventures, the pioneer of community tourism, is excited to announce a new partnership with AAA Travel as a preferred adventure travel partner.  This collaboration will bring G Adventures’ unique brand of community-centered travel, with over 1,000 small-group trips worldwide, to AAA’s more than 65 million members across North America.

 

“We’re thrilled to partner with AAA Travel to introduce their members to the G Adventures’ expansive collection of life-changing travel experiences,” said Steven Lima, G Adventures Vice President of Growth for USA and Latin America. “AAA is one of the most trusted brands in North America, and we are honored that they have chosen to align themselves with G Adventures, a company founded on the belief that travel not only connects us, but also can be one of the most powerful forces for positive change in our world.”

 

As part of the partnership, G Adventures’ Timothy Knight has been promoted to National Accounts Sales Manager, working with AAA travel advisors to provide specialized agent education, support and service.  

 

In addition, an ongoing dedicated community tourism fund has been established in partnership with Planeterra, G Adventures’ non-profit partner, that will further boost the impact that AAA member bookings will have on local communities. The first project that will benefit is the Asociacion de Desarrollo Integral de San Luis (ADISL), a Costa Rican locally-run cooperative organization that runs much of the region’s resources while protecting and maintaining traditional culture and agricultural practices. G Adventures will make a monetary contribution to the project for each AAA-booked passenger that is booked on itineraries that visit this project. Once an agreed upon goal has been reached, a new project will be chosen for funding in partnership with AAA bookings.

 

Jeremy Brady, G Adventures director of sales for the US and Latin America, adds “This partnership is exciting because it allows us to expand what we do best: positively impact the lives of both the traveler and the places we visit. We couldn’t be more thrilled to introduce new travelers to our way of seeing the world.”

 

“Partnering with G Adventures means aligning with a global leader in responsible travel, an organization that not only delivers unforgettable experiences but also creates a lasting impact within the communities AAA members visit,” said Stacey Barber, Vice President of AAA Travel. “It’s travel with purpose, powered by passion and integrity, while making dreams come true for our members.”

 

This partnership will unlock a new channel for G Adventures among AAA’s extensive membership base, by providing AAA travel advisors and their members with exclusive access to G Adventures’ portfolio of small-group adventures spanning over 100 countries.

 

G Adventures was selected as AAA Travel’s preferred adventure travel partner after a comprehensive evaluation process that assessed factors including product quality, safety standards, customer service excellence, and alignment with AAA’s member-focused values. The partnership will enhance AAA Travel’s ability to serve the growing demand for adventure and experiential travel among its membership.

 

About AAA

Started in 1902 by automotive enthusiasts who wanted to chart a path for better roads in America and advocate for safe mobility, AAA has transformed into one of North America’s largest membership organizations. Today, AAA delivers exceptional roadside assistance, helps travelers plan their dream vacations and adventures, offers exclusive member discounts and benefits, and provides trusted financial and insurance services – all to enhance the life journey of our 65+ million members across North America, including nearly 58 million in the United States. To learn more about all AAA offers or become a member, visit AAA.com. 

About G Adventures

G Adventures isn’t just a travel company, we’re a movement. Since 1990, when social entrepreneur Bruce Poon Tip set out to change the way people see the world, we’ve been leading the way in community tourism and small-group adventure travel. With more than 850 life-changing trips in 100 countries across all seven continents, we help travellers connect deeply with local people, cultures, landscapes and wildlife,  all while having a blast.

But it doesn’t stop there. With us, travel  is about passion, purpose, and making a difference. Our ‘G for Good’ social impact commitments ensure every journey supports local communities, with over 130 community tourism projects powered by our non-profit partner, Planeterra, and our industry-first Ripple Score™,  which tracks how much of our travellers’ money stays local. And through our Trees for Days initiative, we’ve planted over 3 million trees (and counting), one for every traveller, every day they are on trip with us, helping communities and the planet to thrive together.

At G Adventures, we believe in changing lives through travel, and not just for the traveller. Our unique company culture fuels a global community that transcends borders, connecting people with purpose and spreading joy, curiosity, and humanity in everything we do. We’re not just about seeing the world, we’re about making it better, together.

Learn more and join the movement at www.gadventures.com.