Innovative Digital Assistant, SEO Optimization, and Enhanced User Experience
Set a New Standard in Travel Planning
Fort Lauderdale, Fla. (November 20, 2024) – Dream Vacations/CruiseOne is announcing the upcoming launch of its high-tech, newly designed website homepage and easy-to-use agent content management tool. This site is being created to allow its franchise owners and associates the ability to customize the homepage based on travel niches and increase search visibility. The news captivated the crowd at the Dream Vacations and CruiseOne National Conference on Celebrity Ascent.
“By using the latest technology advancements, we’re crafting a website experience that’s efficient, engaging, and uniquely personalized,” said Sandi Szalay, vice president of technology for Dream Vacations/CruiseOne. “While this is an exciting launch, every day, we are elevating our technology and new technology releases are being launched monthly for our network of travel advisors.”
Cutting-edge CMS (Content Management System) Tool. Franchise owners can easily personalize their website content. This tool acts as a digital assistant, allowing them to update images, links, banners, suppliers, and types of vacations – all tailored to their specific client base and niche. It’s designed to be intuitive and straightforward, making website management as easy as editing an email. While franchise owners have long had the ability to create customized landing pages, it’s now easier and more efficient than ever. Thanks to the digital assistant tool, they can leverage professionally designed templates to ensure their pages are visually appealing and SEO optimized. This enhancement maximizes their potential to drive organic traffic and engage their target audience effectively.
Increased Search Visibility. Search Engine Optimization (SEO) is also a significant focus of the website update, with numerous aspects tailored to enhance search visibility. Features such as URL structure, the Mega Menu, and custom landing page creation are all optimized for SEO, ensuring maximum reach and engagement. Furthermore, Google Analytics is seamlessly integrated into the digital assistant tool, providing franchise owners with a streamlined experience to track website performance and make data-driven decisions effortlessly.
“We’re thrilled to introduce an enhanced website that makes it effortless for our network of travel advisors to market themselves and increase their online visibility,” shared Alicia Linden, vice president of marketing for Dream Vacations/CruiseOne. “We provide turn-key marketing tools, and we are always looking for new ways to create efficiencies for our travel advisors so they can focus on what they do best — creating dream vacations for their clients. This site enhancement will provide that.”
Optimized Mega Menu. The website’s customer-centric design stands out with its Mega Menu, a user-friendly navigation tool that is also optimized for SEO. The Mega Menu offers guests a comprehensive view of destinations, activities, and various types of vacations to suit all customers’ dream vacations desires. This intuitive design ensures every interaction is crafted for ease of use so users can find everything they need quickly and efficiently, making the planning process seamless and enjoyable.
Powerful Shopping and Booking Engine. With innovative solutions at its core, the website will continue to offer the industry-leading cruise promo engine, search engine and booking engine – a platform that is used by many brands across the travel industry with a reputation of reliability, innovation and a smooth customer journey. A cornerstone of the enhanced website is the continuation of Dream Vacations’ cruise search engine, booking engine and promo engine. These state-of-the-art tools have always provided exceptional service and are leveraged by dozens of top companies in the travel industry, ensuring clients receive the best cruise options and deals seamlessly.
“Our parent company World Travel Holdings is one of the biggest leisure travel companies in the world and powers the cruise shopping and booking engines for its white-label partners who are travel industry giants such as Booking.com, Priceline.com and all of the major airlines, to name a few,” said Debbie Fiorino, senior vice president and COO for Dream Vacations/CruiseOne. “By being part of World Travel Holdings, our network of travel advisors benefit from the best booking engine in the industry.”
Those passionate about travel with an entrepreneurial spirit who would like to be part of a travel agency network that cares more about its agents and travelers, should visit www.DreamVacationsFranchise.com to learn about franchising with Dream Vacations and CruiseOne.
About Dream Vacations and CruiseOne®
A member of the International Franchise Association, the top-ranked home-based travel agency franchise CruiseOne® has been in operation since 1992, and its sister brand Dream Vacations launched in April 2016, giving franchisees a choice in how they want to brand their travel business. Dream Vacations and CruiseOne franchisees have the resources to plan and create seamless vacation experiences for their customers while offering the best value. Dream Vacations and CruiseOne is part of World Travel Holdings and has received franchise partner of the year, a top-ranking status, by all the major cruise lines as well as national recognition for its support of military veterans. For more information, visit www.DreamVacationsFranchise.com. Like Dream Vacations on Facebook at www.facebook.com/DreamVacationsFranchise, follow on Twitter at @Dream_Franchise and watch its videos at www.youtube.com/DreamVacationsBusiness.