KINGSTON, JAMAICA – February 19, 2021 – The Jamaica Tourist Board’s newest tourism initiative, Discover Jamaica by Bike officially kicked off with great enthusiasm. The ride, which started at Kingston’s Spanish Court Hotel took participants through the destination’s capital and was the first leg of the consumer cycling experience rooted in active travel and the development of outdoor programs.
“We are excited that Discover Jamaica by Bike is off to a roaring start,” said Donovan White, Jamaica’s Director of Tourism. “This new cycling program will undoubtedly become one of our most sought-after experiences as travelers continue to seek out socially distant activities. Participants will ride the rolling hills and plains of Jamaica and along the way, the energy and enthusiasm of the Jamaican people and the beauty of the landscape will make it an unforgettable experience for the riders.”
Members of the Jamaica Cycling Association, led by former president Dennis Chung, were joined by top Jamaican disc jockey and influencer ZJ Sparks on the scenic ride passing iconic landmarks such as Devon House, the Bob Marley Museum, Hope Gardens, Strawberry Hill, Craighton Estate, ending at Holywell Park.
“I am very excited to kick off the Discover Jamaica by Bike 2021 cycling series with this ride up the cool Blue Mountains Hills to Holywell Park,” said Dennis Chung. “This is certainly fulfilling the mission we have in conjunction with the Jamaica Tourist Board to show visitors and locals a unique way to explore Jamaica while having fun and being healthy. When we ride our bicycles we stop at the places which are mostly known by locals, and thereby will expose our visitors to these lesser known gems. I look forward to the ride to Treasure Beach on February 19 and the epic four-day ride around the island, through 13 parishes, April 2-5.”
The foundation for Discover Jamaica by Bike was set in 2020 when Director White and members of the Jamaica Cycling Association participated in the pilot phase of the event. Portions of that ride took participants along the Resilient Corridors from Port Antonio to Kingston. Since then, there have been a number of local rides across the destination. The four-day Aprilride, dubbed the Ultimate Ride, will once again take participants from Port Antonio along the north and south coasts and into Kingston.
For more information about Discover Jamaica by Bike or for more information on Jamaica, go to www.visitjamaica.com.
About Jamaica Tourist Board
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are located in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Last year, the JTB was declared the Caribbean’s Leading Tourist Board by the World Travel Awards (WTA) for the thirteenth consecutive year and Jamaica was named the Caribbean’s Leading Destination for the fifteenth consecutive year as well as the Caribbean’s Best Spa Destination and the Caribbean’s Best MICE Destination. As well, Jamaica copped the WTA’s World’s Leading Wedding Destination, the World’s Leading Cruise Destination and the World’s Leading Family Destination. Additionally, Jamaica was awarded three gold 2020 Travvy Awards for Best Culinary Destination, Caribbean/ Bahamas; Best Tourism Board Overall and Best Tourism Board, Caribbean/ Bahamas. The Pacific Area Travel Writers Association (PATWA) named Jamaica the 2020 Destination of the Year for Sustainable Tourism. In 2019, TripAdvisor® ranked Jamaica as the #1 Caribbean Destination and #14 Best Destination in the World. Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, Twitter, Instagram, Pinterest and YouTube. View the JTB blog at www.islandbuzzjamaica.com.