Data Appeal and Destination Think Partner to Revolutionize Global Tourism Sentiment

Florence, 13th September – The Data Appeal Company, part of Almawave Group, and Destination Think, creators of the Tourism Sentiment Index (TSI), have formed a global partnership aimed at transforming tourism by enhancing destination sentiment and driving sustainable growth – combining Data Appeal’s expertise in AI-driven sentiment analysis and Destination Think’s leadership in regenerative tourism. Additionally, this partnership will expand Destination Think’s reach in Europe while helping Data Appeal enter North America and Oceania.

 

By collecting data from over 130 online sources, Data Appeal provides granular insights on traveler perceptions, from local attractions to safety and inclusivity, to create a Sentiment Score. These insights help destinations improve visitor experiences and address key areas of development.

 

This partnership also paves the way for innovation in how destinations analyze, measure and benchmark traveler and resident feedback in real time. By integrating Data Appeal’s proprietary algorithms with Destination Think’s strategic insights, tourism boards can not only track sentiment but also predict future trends, allowing them to stay ahead of the curve in an increasingly competitive landscape. This predictive capability gives destinations the opportunity to proactively improve services and experiences before issues arise, further enhancing visitor satisfaction and long-term loyalty.

 

Hannah Babineau, Head of Partnerships and Business Development at Data Appeal, says:

“We’re thrilled at this partnership and honored to collaborate with Destination Think, as they have always been at the forefront of sustainable, effective and positive tourism growth. We’re excited to share that we’ve kicked off our partnership by entering into new markets and working with top-notch destinations around the globe from Big Bear, California to Tropical North Queensland, Australia and Lancaster, UK”.

 

Rodney Payne, CEO of Destination Think, adds:

“Today’s tourism destinations gain a competitive edge from the insights provided by sentiment analysis, particularly with robust data about sustainability. Finding common direction to tackle the most important challenges facing tourism is much easier when destination managers can share measurements and insights with stakeholders. We are proud to partner with Data Appeal to provide travel leaders with the modern tools they need to responsibly steward the places they and their visitors love.”

 

As part of this exciting collaboration, Data Appeal announces its participation at the international event 24 Hours of Travel Innovation, hosted by Destination Think. This free digital event will take place on September 27, 2024, in celebration of World Tourism Day, and will highlight key innovations transforming the tourism industry. Hannah Babineau will participate in the event, explaining the powerful value of leveraging sentiment analysis for becoming a more sustainable destination.

 

Registration is now open, and industry leaders are invited to join keynotes, panel discussions, and case studies addressing challenges such as sustainability, community benefits, and crisis management. Interested participants can register here.

 

The Data Appeal Company – Almawave Group

The Data Appeal Company, through a proprietary algorithm based on artificial intelligence, machine learning and semantic analysis collects, measures and analyzes all feedback posted online, combining it with geographic and contextual data, offering the regions and enterprises the opportunity to optimise the business’s potential, gain in-depth market knowledge and establish a competitive advantage. The Data Appeal Company SpA (formerly Travel Appeal) has belonged to the Almawave Group since 2022. In 2023 the company acquired 70% of the share capital of Mabrian Technologies S.L., a Spanish company specializing in Travel and Destination Intelligence solutions, to consolidate its international positioning. The company ‘s mission is to simplify the use and understanding of data to help companies and tourist destinations make effective and informed decisions. www.datappeal.io

 

About Destination Think

Destination Think, founded in 2009, works with destinations around the world that are transforming tourism into a leading force for environmental, economic and social responsibilities. Having started as an agency providing consulting and marketing services to destinations, the company has a deep understanding of the opportunities available to destinations to make the world a better place. Destination Think has shifted its focus to helping the tourism industry enact change now and bring sustainable practices to life.