Custom Travel Solutions Supercharges Global Expansion with Strategic Executive Hires

21st May, 2025 – Custom Travel Solutions, the leading private-label travel platform powering member-based organizations, announces the appointment of two powerhouse executives: Michael Finn as Vice President of Sales and Melinda Burch as Vice President of Global Business Development. This move signals CTS’s push into its next chapter of hypergrowth, expanding its global footprint and strengthening its ability to serve clients with unmatched precision, insight, and innovation.

With decades of experience leading multi-million and billion-dollar growth initiatives, Michael and Melinda bring a rare mix of enterprise-scale know-how and startup agility,  the kind of leadership that doesn’t just keep pace with a rapidly evolving market, but defines it.

Melinda Burch, a seasoned transformation strategist, has led high-impact business units across CPG, tech, and distribution, driving $60M in incremental revenue through sales effectiveness strategies and spearheading enterprise SaaS implementations for global teams. Her data-driven mindset and operational mastery make her a critical force in scaling CTS’s international partnerships and platforms.

Michael Finn comes to CTS with more than 25 years of high-level leadership in hospitality, real estate, and marketing, having held executive roles at Marriott and Starwood. He brings deep expertise in sales strategy, resort development, and customer loyalty innovation. Known for driving hundreds of millions in annual revenue and authoring industry-renowned thought leadership, Michael is set to elevate CTS’s sales engine to new heights.

Mike Putman, CEO of Custom Travel Solutions, shared: “This isn’t just about filling leadership roles,  it’s about fueling transformation. Michael and Melinda bring the exact firepower we need to deliver next-level results for our clients. As we scale globally and deepen our product offerings, their leadership will help us unlock new revenue streams, faster market penetration, and stronger client success than ever before.”

With these strategic additions to its leadership team, CTS is setting the tone for what’s next: bold expansion, high-performing partnerships, and a relentless focus on helping member-based organizations monetize travel like never before.