South Carolina, USA – 29 August 2024: Custom Travel Solutions (CTS), the software-as-a-service private-label platform for closed-user groups such as membership organizations & loyalty programs to sell travel, has today confirmed the creation of a Membership Engagement team that will help clients to increase user engagement in order to drive frequent usage, travel savings and support recurring revenue in the long run and at the same time widen CTS’s reach into the market with an empowered business development team.
Together, they will oversee all aspects of consumer-focused, membership engagement marketing for the membership organizations and loyalty programs that use the CTS platform, helping them drive sales through optimized marketing campaigns.
The goal is also to better manage all aspects of B2B marketing strategy for CTS to help support business development team and new client onboarding, as well as giving greater brand visibility to CTS with B2B audiences in multiple sectors.
Mike Putman, CEO & Founder of CTS, comments: “Engaging your members to use your platform is critical to running a successful membership organisation or loyalty program – our clients have always depended upon us for advice, but now we’ve created a Membership Engagement team to make that part of the service. As part of this we are excited to welcome Corlia and Amina to our team. Their expertise and passion for marketing will be invaluable as we continue to innovate and grow our presence in the fast-evolving travel subscription economy – and reflect both the strong growth we’ve had in recent years and the confidence we feel about our trajectory. Watch this space for more hires and news.”
Mocke joins CTS with a decade of experience in enhancing brand recognition and customer engagement, including with travel brands such as Radisson Hotel Group and Protea Hotels by Marriott. She holds a Bachelor of Commerce in Management Sciences from the University of Stellenbosch.
Whilst Mazhar has over a decade of experience in developing and executing strategies for B2B brands, including brands in the SaaS, Managed Services, and E-commerce niches.
About Custom Travel Solutions (CTS)
Custom Travel Solutions (CTS) is a software-as-a-service private-label platform for closed-user groups such as membership organizations & loyalty programs to sell travel. The customizable offerings of CTS include private-label platforms, accommodation APIs, benefits catalogs, and loyalty solutions. Founded in 2015, CTS employs over 60 people around the world and has serviced millions of members for its global portfolio of clients.
For more information visit: https://customtravelsolutions.com/