G Adventures’ annual agent incentive to offer 15 US agents a place at the 2026 GX Summit in Morocco
November 7, 2025 – Community is at the heart of everything G Adventures does, which includes the incredible community of global travel agents who help the community tourism pioneer in their mission of changing lives through travel. G Adventures is thrilled to announce the return of ‘Change Makers’, the global incentive program that celebrates agents’ potential to make a meaningful impact around the globe.
This year will see 15 US agents earning their way to the fourth annual GX Summit in Morocco in September – joining 75 Change Makers from around the world for an unforgettable experience that celebrates the shared impact of community tourism.
Live now and running up to May 31, 2026, Change Makers rewards agents for doing what they do best: connecting travelers with meaningful adventures that give back. Every booking equals one “life changed,” and every life changed brings agents closer to joining the G Adventures community on the ground in Morocco.
Agents earn one entry for each ‘life changed’ / traveller booked on a G Adventures trip. The top 10 agents from each region will qualify directly, with five ‘wildcard’ spots available to each region to allocate to agents who commit to changing someone’s life by making at least one G Adventures booking and going above and beyond in demonstrating G’s core values of community and impact.
The wildcard challenges include completing specialized G-learning training modules, fundraising for G Adventures’ non-profit partner Planeterra, and rewards for first-time booking agents.
The Change Makers program runs alongside G-Normous, agent FAMs, and other incentives, with all initiatives designed to be the ultimate support system for G Adventures’ travel advisor community.
The Change Makers GX Summit in Morocco aims to be the most immersive yet. From souks to the Sahara, agents will have the opportunity to experience the destination’s rich cultural heritage, including visits to community tourism projects in partnership with Planeterra, and destination highlights designed to deepen their product knowledge.
“Our agents understand that every trip they book has the power to change lives—for travelers and the communities they visit,” said Jeremy Brady, director of sales for USA and Latin America. “Change Makers celebrates those who champion community tourism and create meaningful connections through travel. We’re excited to bring the winners together at GX Morocco to celebrate their impact!”
The 2025 Change Makers Challenge is live now and runs until May 31, 2026 2026. To learn more about this incredible opportunity please reach out to your GPS or visit: https://sherpa.gadventures.com/change-makers/
To learn more about GX, click here.
* Terms and Conditions apply. Please visit: https://sherpa.gadventures.com/change-makers/ for more details.
About G Adventures
G Adventures isn’t just a travel company — we’re a community committed to changing lives through travel. Since 1990, when social entrepreneur Bruce Poon Tip set out to transform the way people see the world, we’ve been leading the charge in community tourism and small-group adventures. With more than 900 life-changing trips across 100+ countries and all seven continents, we help travelers connect deeply with the people, cultures, landscapes, and wildlife that make each place so unforgettable — all while having the time of their lives.
But it doesn’t stop there. Because for us, travel isn’t just about where you go — it’s about how you give back while you’re there. Our ‘G for Good’ social impact initiatives ensure every trip does just that. In 2018, we launched the industry-first Ripple Score™ to track how much of our travelers’ money stays in the local economy (we’re proud to average 92% across our trips). Together with our non-profit partner, Planeterra, we also help power over 130 community tourism projects across the world. And through our Trees for Days initiative, we’ve planted over 3 million trees (and growing), one for every day a traveler spends on a G Adventures trip, helping both communities and the planet thrive.
At G Adventures, we believe travel should change the world — not just for the traveler but for everyone they meet along the way. Our one-of-a-kind culture fuels a global community that transcends borders, builds connection, and spreads joy, curiosity and humanity wherever it goes. Because we’re not just about seeing the world. We’re about making it better, together.
Learn more and join the community at www.gadventures.com.