Brooke Little Joins G Adventures as New Global Purpose Specialist for the US Southeast

December 4, 2025 – The G Adventures sales team is growing again, with the appointment of Brooke Little as the community tourism pioneer’s newest Global Purpose Specialist (GPS), covering the Southeastern US territory which includes Alabama, Arkansas, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina and Tennessee. 

 

With almost a decade of experience in the hospitality industry, Brooke brings with her a deep knowledge of the industry and unique ability to connect with agents and partners. She has held roles with hotel companies including Ritz-Carlton, Hilton and most recently Business Development Manager for AIC Hotel Group.

 

In her new role with G Adventures, Brooke will work closely with existing industry partners and agents to support sales and seamlessly provide them with all of the tools and support they require. She will also actively seek out new trade opportunities to expand G Adventures’ unique brand of community tourism even further.

 

“We’re thrilled to bring Brooke on board to oversee the Southeast region,” said Jeremy Brady, director of sales for USA and Latin America. “Her skills and infectious enthusiasm will be a great addition as we continue to meet and exceed our sales goals.” 

 

Growing up in England in a travel-obsessed family, Brooke has always been passionate about travel and its ability to transform lives. “I’m so excited to be joining this talented team,” said Little. “I’ve long admired the work that G Adventures is doing and am thrilled to now be a part of it!”

 

About G Adventures

G Adventures isn’t just a travel company — we’re a community committed to changing lives through travel. Since 1990, when social entrepreneur Bruce Poon Tip set out to transform the way people see the world, we’ve been leading the charge in community tourism and small-group adventures. With more than 900 life-changing trips across 100+ countries and all seven continents, we help travelers connect deeply with the people, cultures, landscapes, and wildlife that make each place so unforgettable — all while having the time of their lives.

 

But it doesn’t stop there. Because for us, travel isn’t just about where you go — it’s about how you give back while you’re there.  Our ‘G for Good’ social impact initiatives ensure every trip does just that. In 2018, we launched the industry-first Ripple Score™ to track how much of our travelers’ money stays in the local economy (we’re proud to average 92% across our trips). Together with our non-profit partner, Planeterra, we also help power over 130 community tourism projects across the world. And through our Trees for Days initiative, we’ve planted over 3 million trees (and growing), one for every day a traveler spends on a G Adventures trip, helping both communities and the planet thrive.

 

At G Adventures, we believe travel should change the world — not just for the traveler but for everyone they meet along the way. Our one-of-a-kind culture fuels a global community that transcends borders, builds connection, and spreads joy, curiosity and humanity wherever it goes. Because we’re not just about seeing the world. We’re about making it better, together.

 

Learn more and join the community at www.gadventures.com.