Host Agency Press Releases

Avoya Travel Provides Advanced Business Education Program, Mastermind 212ᵒ


Industry Leader Offers Personal Business Coach Program to its Independent Agency Network to Accelerate Sales and Business Success



Ft. Lauderdale, Fla. – August 8, 2016 – Avoya Travel®, one of the world’s most innovative marketing and travel technology companies, has developed a comprehensive and advanced education and support program – Mastermind 212ᵒ – for its Independent Agency Network as an extension of its larger, award-winning Avoya Mastermind Program™. Avoya Mastermind is the company’s successful group learning system designed to empower Independent Agencies who wish to utilize advanced educational opportunities to reach maximum sales potential using a personalized approach to motivational business development. The newly launched Mastermind 212ᵒ is an optional, invitation-only program offering individualized coaching exclusive to Independent Agencies with at least $500,000 in gross annual sales and the capacity to reach over $1 million in sales.


The concept behind Mastermind 212ᵒ derives from the 1ᵒ difference between hot water at 211ᵒ and the power of boiling water at 212ᵒ. The new program asks Independent Agencies for an extra degree of commitment to grow their business and is based on studies by Avoya that conclude that mastering advanced sales and customer service techniques are typically imperative to achieving sales success. Armed with this knowledge, Avoya set out to be a primary resource for growing their Independent Agencies by offering an advanced education program that provides access to virtual one-on-ones, best practices on business systems, sales tips, vendor specialization, trend-watching, and more on a wholly voluntary basis to select Independent Agencies.


Tammie Richie, Director of the Avoya Mastermind Program, oversees Mastermind 212ᵒ and works closely with each participating Independent Agency, expertly analyzing their businesses to identify challenges and major opportunities for growth. With more than 25 years’ of experience as a travel professional, Richie is also a certified behavioral consultant, offering a unique and well-informed perspective into the personal side of sales, as well as knowing the obstacles and rewards of owning an independent travel agency business.


“A business coach is costly and often a luxury to a small home-based business owner,” says Scott Koepf, Senior Vice President of Sales, Avoya Travel. “At the same time, it’s a valuable resource to drive success and keep motivation levels high. We offer this service for free to Independent Agencies in the Avoya Network who have the proven capacity to build their business and want professional fine-tuning to quickly and efficiently close more sales. This is another example of the many superior and proprietary resources we have created and make available to our Independent Agency Network to make them successful beyond their imagination – at their option of course.”


Since Mastermind 212ᵒ’s launch in 2015, nearly 100 Independent Agencies in the Avoya Network have participated in the program with amazing results – more than 40% have reached over $1 million in annual sales. Sales for the group in 2016 are already up 53% over last year.


“The Mastermind 212ᵒ Program and my business coach helped me understand the critical importance for me to set my own goals and be accountable for my success,” says Mary Head, Owner of Sunset Holdings, LLC, an Independent Agency in the Avoya Network. “I now feel there are no limits to what I can achieve with my business when our sales nearly doubled after a year in the Mastermind 212ᵒ Program. With access to the program and Avoya Travel’s resources, it is exciting to look at each month and day as a new challenge.”



About Avoya Travel:

Avoya Travel has a long-standing reputation for being one of the world’s most innovative marketing and travel technology companies. As an American Express Travel Representative for more than 25 years, Avoya is deeply committed to Integrity and Professionalism™, service, and value in every aspect of planning cruises and vacations. Through an elite network of independently owned and operated travel agencies, Avoya provides exclusive discounts, amenities, and first-class customer service to travelers worldwide. For this, Avoya has received numerous accolades, including being repeatedly named Travel Partner of the Year, by Norwegian Cruise Line, Royal Caribbean, Celebrity Cruises, Carnival Cruises, American Express, Oceania Cruises, and more.


Travel agency owners, travel professionals, and others interested in owning and operating their own independent travel business should contact Avoya Travel at 800-521-2597 or visit Travelers interested in booking their next vacation with Avoya Travel, should call 800-753-1463 or visit