The deal introduces the first Secrets® Resorts & Spas branded property in the destination
(April 8, 2022) — Apple Leisure Group® (“ALG”), a leading North American resort brand management, leisure travel and hospitality group, part of Hyatt, announced today that an ALG affiliate has entered into an agreement that will bring the Secrets® brand to St. Lucia. Secrets® St. Lucia Resort & Spa will be the second branded property of the AMR™ Collection portfolio on the island, and will follow the highly anticipated opening of Zoëtry® Marigot Bay St. Lucia, which is located 40 minutes away from the future Secrets.
Once rebranding is completed, by late 2023, after extensive renovations starting this fall, the adults-only Secrets® St. Lucia Resort & Spa will feature 342 rooms and suites. Currently the St. James’s Club Morgan Bay, the resort will offer guests a privileged location on the island with an unspoiled stretch of perfect, white-sand beach lined with majestic palms for the most romantic beachfront setting. Just minutes from the world-class Rodney Bay Marina, Cap Estate Golf Course, and capital city of Castries, resort guests will enjoy a stunning view of dramatically tapered mountains, volcanic beaches, reef-diving sites and fishing villages.
“AMR™ Collection is thrilled to expand its presence in the eastern Caribbean gem of St. Lucia. The spectacular island full of natural wonder is the perfect destination for the Secrets® Resorts & Spas brand to welcome guests seeking luxury, adults-only getaways,” said Javier Coll, Group President of Global Business Development at Apple Leisure Group®. “For more than 20 years, AMResorts® has successfully cultivated the Secrets® Resorts & Spas brand to 22 resorts in world-class destinations – the signing of Secrets® St. Lucia Resort & Spa is the right next step to meet traveler needs and expand the brand footprint to this exclusive destination.”
As part of the brand’s signature Unlimited-Luxury® concept, Secrets® St. Lucia Resort & Spa will offer five gourmet a la carte dining choices, five bars and lounges, unlimited international and domestic top-shelf spirits, 24-hour room concierge services, swim-out suites, pool and beach service, a wedding gazebo, a world-class Secrets Spa by Pevonia® and fitness center, two beachfront pools with spectacular views of the turquoise Caribbean Sea, and day to night activities and entertainment.
“The acquisition of the future Secrets® St. Lucia Resort & Spa aligns with our target investment strategy to offer unique and beautiful experiences for our future guests while creating significant upside for various stakeholders – the local community, guests, employees and investors. We’re excited to begin the transformation of this resort, in September this year, and continue to seek out similar investment opportunities throughout the Caribbean and Latin America,” said Jeff Mullen, CEO of Mullen Real Estate Capital (MREC). MREC is a fast-growing Caribbean and Latin America hospitality investment and asset management company with a sizeable luxury resort portfolio, most of which are managed by AMResorts, including its recent acquisition of Secrets® St. Lucia Resort & Spa.
To further enhance guest safety and peace of mind, the brand offers AMR™ Collection’s CleanComplete Verification™. The 360-degree quality, safety and hygiene protocols take into account every aspect of resort operations, backed by the highest-level third-party certification.
To learn more about the Apple Leisure Group ® advantage, visit www.algdevelopment.com.
The term “ALG” and “group” are used in this release for convenience to refer to Apple Leisure Group, or one or more of the group affiliates, which collectively provide sales, marketing and brand management services to resort and hotel brands; hotel & resort membership program; leisure travel and destination management services, and technology solutions to travel agents and suppliers.
About Apple Leisure Group®
Apple Leisure Group® (ALG), part of Hyatt (hyatt.com), is a leading North American resort brand-management, leisure travel and hospitality group with a unique business model serving travelers and destinations worldwide. ALG, through its group of affiliated companies, is consistently focused on delivering exceptional value to travelers and strong performance to resort owners by strategically leveraging its portfolio of brands including: AMResorts LP, or one or more of its affiliates which collectively provide sales, marketing, and brand management services to resort and hotel brands under the AMR™ Collection including 5-star and 4-star luxury award-winning brands including Secrets® Resorts & Spas, Dreams® Resorts & Spas, Breathless Resorts & Spas®, Zoëtry® Wellness & Spa Resorts, Vivid Hotels & Resorts®, Alua Hotels & Resorts®, and Sunscape® Resorts & Spas ; ALG Vacations®, one of the largest sellers of vacation packages and charter flights in the U.S. for travel to Mexico and the Caribbean, with well-established brands: Apple Vacations®, Funjet Vacations®, Travel Impressions®, CheapCaribbean.com®, BeachBound®, Blue Sky Tours®, Southwest Vacations®, and United Vacations®; the exclusive membership program Unlimited Vacation Club®; best-in-class destination management services provided by Amstar DMC; and the innovative technology solutions provider Trisept Solutions®. To learn more about the Apple Leisure Group advantage, visit www.appleleisuregroup.com.
About AMR™ Collection
As part of Hyatt’s portfolio of brands (hyatt.com), the AMR™ Collection is one of the largest portfolios of luxury all-inclusive resorts in the Americas, Greece and Spain and includes seven distinct resort and hotel brands designed to celebrate every moment for every lifestyle and stage of life including Secrets® Resorts & Spas, Dreams® Resorts & Spas, Breathless Resorts & Spas®, Zoëtry® Wellness & Spa Resorts, Vivid Hotels & Resorts®, Alua Hotels & Resorts® and Sunscape® Resorts & Spas. Stay tuned for details on how and when AMR™ Collection properties will participate in Hyatt’s World of Hyatt loyalty program. The AMR™ Collection of brands is continuously raising the all-inclusive concept to a new level of luxury with its signature Endless Privileges®, Unlimited-Luxury®, and Unlimited-Fun® programs. Located throughout Mexico, Jamaica, Curacao, Dominican Republic, Costa Rica, Panama, St. Martin, St. Lucia, Spain, and Greece, the approximately 100 award-winning properties under the AMR™ Collection treat every guest to premium accommodations, desirable locations, and extraordinary inclusions. Visit the AMR™ Collection of brands here: Secrets® Resorts & Spas, Dreams® Resorts & Spas, Breathless Resorts & Spas®, Zoëtry® Wellness & Spa Resorts, VividHotels & Resorts®, Alua Hotels & Resorts® and Sunscape® Resorts & Spas. Images, logos and informational material about the AMR™ Collection of brands and properties are available at amrmediasite.com
About Mullen Real Estate Capital
Mullen Real Estate Capital was founded as an investment advisory and asset management company to oversee the Mullen family’s real estate assets. It is continuing to evolve into a deal sponsor and co-investor in various assets. MREC’s seasoned executives have decades of hospitality, real estate investment, travel distribution, and destination management experience and are investors in various institutional grade assets throughout North America, the Caribbean, Latin America, Mexico, and Europe. Recently, MREC launched its sponsored deal platform to enable select co-investors to join as limited partners on various future deals. To learn more about MREC’s deal platform and opportunities to coinvest, please contact info@mullencap.com.