RICHMOND, VA, August 2, 2021 — With summer fully underway, many Americans are making up for lost time and finally taking that long-dreamed about vacation. According to Allianz Partners USA’s 13th annual Vacation Confidence Index*, Americans are more confident than ever that they’ll vacation sometime this year, with more than six in 10 saying they will take a trip of at least seven days to a destination 100 miles away from home.
According to the travel insurance and assistance company’s consumer survey, 63% of Americans are confident they’ll take a vacation in 2021, up from 37% in 2020 (49% in 2019). Not only has confidence increased, but the importance of an annual vacation has never been higher, with 73% of Americans stating a vacation is important to them (an increase of 9 percentage points since 2020, 13 since 2019 and up 15 percentage point since 2018). After a year of lockdown and travel restrictions, the pandemic has triggered an array of emotional, physical and economic issues, and Americans are realizing now more than ever that taking time away from work or the stresses of daily life can give them the break they need to return to their lives refreshed and better equipped to handle whatever comes.
The percentage of Americans who are experiencing a vacation deficit has dropped to 20% this year, compared to 44% in 2020, during the height of the pandemic. A vacation deficit is defined as Americans who think that an annual vacation is important, but who are not confident that they will take one this year.
While the pandemic largely thwarted vacation plans over the last year, the American phenomenon of underutilizing vacation days continues to hold true: according to the survey, more than half (56%) of respondents haven’t vacationed in over a year, up five points since 2019 (51%). The survey also revealed that for more than a quarter of Americans, it’s been more than two years since their last week-long leisure trip. Additionally, two in 10 (22%) Americans have taken a vacation in past three months.
Allianz Partners Vacation Confidence Index 2021
Americans’ Time Since Last Week-Long Vacation |
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Year | More Than Two Years Ago | More Than A Year Ago | Four to 12 Months Ago | Past Three Months |
2021 | 28% | 28% | 22% | 22% |
2019 | 36% | 15% | 27% | 21% |
2018 | 38% | 13% | 29% | 18% |
2017 | 37% | 17% | 31% | 14% |
2016 | 37% | 16% | 30% | 15% |
2015 | 40% | 16% | 25% | 16% |
2014 | 39% | 12% | 28% | 19% |
2013 | 44% | 16% | 25% | 14% |
2012 | 35% | 15% | 28% | 21% |
2011 | 36% | 15% | 29% | 19% |
2010 | 39% | 17% | 23% | 19% |
2009 | 33% | 14% | 24% | 27% |
“The pandemic has created extraordinary pent-up demand for travel, largely driven by a heightened awareness of the need for mental well-being and a desire to just get away,” said Joe Mason, Chief Marketing Officer, Allianz Partners. “We’re seeing a strong rise in the numbers of people wanting – and taking – that long-overdue vacation. Our survey shows that Americans are making up for lost time and are not being shy about using the vacation time they earned during the pandemic.”
On Thursday, August 5, 2021 at 11am ET, Allianz Partners USA is hosting a free 30-minute webinar for travel industry professionals on the results of the 2021 Vacation Confidence Index. Visit https://bit.ly/3iPBuQz to register.
The Vacation Confidence Index has been conducted each summer since 2009 by national polling firm Ipsos Public Affairs on behalf of Allianz Partners USA.
Although Allianz travel insurance products generally do not cover known, foreseeable, or expected events, epidemics, government prohibitions, warnings, or travel advisories, or fear of travel, earlier this year Allianz Partners USA announced the rollout of its new Epidemic Coverage Endorsement, which adds enhancements for new purchasers of some of its travel insurance products that may provide coverage to customers who become ill with COVID-19 or a future epidemic, are individually ordered to quarantine,** or are denied boarding due to a suspected illness. This new coverage formalizes and adds to some of the temporary accommodations the company put into place in March 2020 to assist travelers who had been impacted by the COVID-19 crisis.
Methodology: These are findings of an Ipsos poll conducted on behalf of Allianz Partners USA. For this survey, a sample of 2,009 Americans aged 18+ was interviewed from May 24 to 28, 2021 via the Ipsos Online Omnibus. The precision of Ipsos online polls is measured using a credibility interval. In this case, the results are accurate to within +/- 2.5 percentage points, 19 times out of 20, of what the results would have been had all American adults been polled. Quota sampling and weighting were employed in order to balance demographics and ensure that the sample’s composition reflects that of the actual U.S. population, according to data from the U.S. Census Bureau. Credibility intervals are wider among subsets of the population.
About Allianz Partners
Allianz Partners (AGA Service Company) is a leading consumer specialty insurance and assistance company with operation centers in 35 countries. In the United States, the company offers Allianz Travel-branded travel protection plans and serves millions of customers each year. In addition to travel insurance, the company offers tuition insurance, event ticket protection, registration protection for endurance events and unique travel assistance services such as international medical assistance and concierge services. The company also serves as an outsource provider for in-bound call center services and claims administration for property and casualty insurers and credit card companies. AGA Service Company is doing business as Allianz Global Assistance Insurance Agency in California (License # 0B01400) and Massachusetts.