Luxury River Cruise Line Strengthens Leadership Team
Calabasas, CA, March 2025 – Award-winning luxury river cruise line, AmaWaterways, announced the promotion of Alex Pinelo to Chief Sales Officer and Michal Maguire to Chief Marketing Officer, effective immediately. Both Pinelo and Maguire bring significant expertise to their new roles, poised to further elevate AmaWaterways’ position as a leader in the industry.
“I am delighted for Alex and Michal. As we continue to strengthen our presence in our existing markets, and expand into exciting new ones, such as Colombia, their leadership will be key to growing and nurturing our relationships with travel partners and guests worldwide,” said Catherine Powell, President of AmaWaterways. “I look forward to working closely with them and the rest of the AmaWaterways team to push the boundaries of excellence in the luxury river cruise industry.”
Alex Pinelo, Chief Sales Officer
A seasoned leader with over 30 years of experience in the cruise industry, Alex Pinelo has been a pivotal member of the AmaWaterways team since 2016. Known for his ability to build lasting relationships with travel advisors and drive revenue growth, Pinelo has earned a reputation as an industry leader. In November 2024, he was appointed to the Travel Institute Board of Directors. In his new role as Chief Sales Officer, Pinelo will continue to build and nurture AmaWaterways’ strong network of travel advisors while leading the company’s sales strategies across global markets.
Michal Maguire, Chief Marketing Officer
Michal Maguire, who joined AmaWaterways in 2019, has been promoted to Chief Marketing Officer after her successful tenure as Vice President, Marketing, since 2023. With over 20 years of experience in digital marketing and integrated communications, Maguire has been integral in positioning AmaWaterways as a leader in luxury river cruising. Leading AmaWaterways’ global marketing initiatives, Michal will continue to enhance brand awareness, foster growth, support travel advisors and share the company’s exceptional river cruise experiences with loyal and new guests worldwide.
As a pioneer in river cruising, AmaWaterways remains focused on delivering immersive guest experiences and providing exceptional sales and marketing support to its travel partners. In 2025, the company will keep driving innovation and growth with new ships, routes, destinations, and enhanced collaborations with its valued partners.
For more information or to reserve an AmaWaterways river cruise and land package for a client, call 1.800.626.0126 or visit AmaWaterways.com.
About AmaWaterways
Family-owned and operated for 23 years, AmaWaterways offers unparalleled river cruise experiences with 31 custom-designed ships sailing Europe’s major rivers; Southeast Asia’s Mekong River; Africa’s Chobe River; Egypt’s Nile River and Colombia’s Magdalena River (2025). Co-founded by pioneering river cruise executives Rudi Schreiner, Kristin Karst and Jimmy Murphy, the company was recently voted “Best River Cruise Line” by the world’s leading cruise reviews site Cruise Critic, and is renowned for its warm and welcoming crew; innovative and sustainable ship design; wellness activities (including a wide choice of included small group shore excursions featuring biking and hiking options); and award-winning, locally sourced cuisine paired with complimentary fine wine. Modern, spacious, and tastefully decorated, most AmaWaterways ships welcome an average of just 150 guests and feature onboard amenities such as a stunning Main Lounge, specialty Chef’s Table restaurant, hair and massage salons, Sun Deck walking track and heated outdoor swimming pools with swim-up bars. AmaWaterways leads the river cruise industry in innovation, highlighted by the launch of the revolutionary AmaMagna. The company also offers a variety of themed sailings and brand relationships, with sailings geared towards active travelers and families, as well as group and charter options. www.amawaterways.com