CALABASAS, CA – (October 25, 2019) – Luxury river cruise line AmaWaterways hosted an exclusive preview screening party on October 22 at NBCUniversal’s Studios in Los Angeles for 1st Look episode “Danube” which showcases the company’s most innovative ship, AmaMagna. 1st Look guest host Maria Sansone served as the master of ceremonies for the screening event. Attendees included travel advisors, AmaWaterways loyal guests, NBC owned stations and AmaWaterways executives, including co-founders Rudi Schreiner and Kristin Karst. The episode is scheduled to air on NBC’s 1st Look on October 26, after SNL.
“We’ve received wonderful feedback from our guests and trusted travel partners in AmaMagna’s inaugural season, and it’s very exciting to now share this revolutionary ship with viewers across the country,” said Karst. “We are passionate about creating river cruises that go beyond expectations and deliver meaningful journeys, and this episode gives viewers a glimpse at the AmaWaterways experience in a unique, visual way.”
Continuing its quest to take viewers to the world’s hottest destinations, when audiences tune in to 1st Look this weekend, they will be transported to AmaMagna on the Danube river and get a first-hand look at the ship’s unique sailing experience that includes spacious suites, elevated onboard amenities, exclusive dining options as well as some of the iconic cities and picturesque villages discovered during the seven-night cruise.
“Early last year, I challenged the NBC Owned Television Stations team to help us tell our Ama-Zing story so that more travelers can join us and experience the AmaWaterways difference,” said Janet Bava, AmaWaterways chief marketing officer. “I am so excited to start sharing the content created by the incredibly talented production team who came onboard AmaMagna and captured that magic for a national television audience.”
The “Danube” episode is part of a multi-phased campaign launched earlier this year by AmaWaterways with NBC Owned Television Stations group that includes the creation of customized spots and content for select NBC owned stations’ on-air programs and digital platforms, an episode fully devoted to the company and nationally distributed through 1st Look, as well as integrations in NBC owned stations lifestyle programming. The content is created by the in-house production companies that serve NBC owned television stations.
“Being able to experience different cultures first-hand while sailing in the lap of luxury on an extraordinary ship like AmaMagna became one of the most memorable moments while producing our 1st Look show. I’m excited for our audiences to experience this journey when they tune in to watch this one-of-a-kind episode and really hope they are as captivated as we were by the experience,” added Brian Mait, Senior Producer, 1st Look.
For more information, or to book an AmaWaterways river cruise for a client, call 1.800.626.0126 or visit the Travel Advisor Portal at AmaWaterways.com. Follow AmaWaterways on Facebook at Facebook.com/AmaWaterways, Instagram @AmaWaterways and Twitter @AmaWaterways.
About AmaWaterways
A family-owned company celebrating 17 years on the river, AmaWaterways offers unforgettable river cruises with 24 ships sailing Europe’s Danube, Rhine, Moselle, Main, Rhône, Seine, Garonne, Dordogne, Dutch and Belgian Waterways and Douro Rivers, Southeast Asia’s Mekong and Africa’s Chobe River. Led by experienced river cruise co-founders Rudi Schreiner and Kristin Karst, the company is renowned for its innovative stateroom design featuring unique “twin balconies”; its wellness activities including a wide choice of included shore excursions featuring biking and hiking options for the active traveler; and its award-winning dining—including The Chef’s Table specialty restaurant as well as complimentary fine wine, beer and soft drinks with lunch and dinner. Modern, spacious and tastefully decorated, each ship features onboard amenities such as hair and massage salons and a fitness room, and many have heated outdoor swimming pools with swim-up bars. AmaWaterways leads the river cruise industry in innovation highlighted with the launch of AmaMagna, which at twice the width of traditional river ships, offers a new dimension in luxury river cruising. The company also offers a variety of themed sailings and brand relationships, with sailings geared towards active travelers and families as well as group and charter options.
With the highest-rated ships in Europe according to the third edition of Berlitz: River Cruising in Europe & the USA, AmaWaterways has received countless honors and accolades including Cruise Critic’s Editor’s Pick Award for “Best for Active Cruisers”, 2018 AFAR Reader’s Choice Award for “Best River Cruise Line” and inclusion of AmaMagna in2019 TIME “World’s Greatest Places.”