How Cruise Planners Bundles Marketing, Technology, and Support
Presented By: Cruise Planners
“For two years, I kept asking my previous host, ‘What are your plans for technology?’ The answer I kept getting was, ‘Get an assistant.’ I was already spending more than $400 a month on additional tools just to run my business. I needed a platform that invested in technology, not more expenses. That’s ultimately what led me to Cruise Planners.” – Susie Flores, Franchise Owner
If you are an experienced travel advisor, Susie’s frustration probably sounds familiar.
Running an independent travel agency should not feel overwhelming. Yet many advisors find themselves paying for multiple tools, including CRMs, itinerary builders, email marketing platforms, and client portals. Instead of focusing on clients, they spend valuable time moving information between systems that do not work together.
Smarter Marketing Keeps Advisors Visible
In the travel industry, visibility matters. But staying connected with clients should not require becoming a full-time content creator or spending hours designing social media posts.
Many host agencies provide templates, but advisors are still responsible for creating, scheduling, and managing their own marketing. Cruise Planners takes that work off your plate with hands-free, professional travel agent marketing tools.
Direct Mail: High-quality, targeted mailers are automatically sent to segmented clients in your database on your behalf. This data-driven program has helped some advisors increase sales by as much as 171%.
Hands-Free Social Media: Fresh, curated travel content is automatically posted to your Facebook, Instagram, LinkedIn, and Google Business profiles without requiring daily effort from you.
“Cruise Planners already did the legwork for us,” says franchise owner Laura Zuluaga. “The preferred vendors, the relationships, the negotiated commissions, the contacts—we’re not starting from scratch and trying to build all of that ourselves.”
Integrated Technology Helps Save Time
When systems are disconnected, simple tasks take longer. Searching through emails, spreadsheets, and supplier websites can quickly eat into the time you should be spending with clients.
“Other agencies were telling us what they hoped to build. Cruise Planners already had it,” says franchise owners Mark & Monica Soberman.
“We weren’t looking for promises about the future—we were looking for a platform that could help us grow immediately.”
Cruise Planners built CP Maxx specifically for travel advisors. This mobile-friendly CRM and business management platform keeps your entire business in one place.
Designed as travel advisor technology, CP Maxx includes tools that help you save time and stay organized.
Search Anything: A Google-like search bar that quickly finds a client, booking history, passport information, or active lead.
Integrated AI Tools: Maxx Intelligence & Ask Maxx help draft personalized emails, brainstorm social media content, and answer questions about any part of your business – from commission questions to itinerary suggestions.
Organization Tools: The customizable Task ManagerTM is integrated into CP Maxx and allows advisors to stay on top of client and reservation tasks.
“I had already built my industry relationships and my client base. What I was missing was the technology,” Susie Flores adds. “Clients were asking, ‘Do you have an app?’ CP Maxx was the missing piece.”
Ready To Build a More Modern Travel Business?
If you want to grow with training, marketing, technology, and support already built in, explore what’s included with Cruise Planners.
Modernizing your travel business does not mean doing more. With the right system, it can mean working smarter, helping clients better, and growing with more confidence.