Simple End-of-Year Strategies to Strengthen Client Relationships, Streamline Your Business, and Set Up a Profitable Start to 2026
Contributed by: Avoya Travel
As the year winds down and the holiday season ramps up, it’s easy to shift into autopilot or push things off until January. But for Independent Agencies in the Avoya Travel Network, these final weeks are full of opportunity. Whether you’ve hit all your goals or still have some catching up to do, there’s time to finish strong and set yourself up for success in the new year.
Here are five simple but strategic things every travel advisor should do before the calendar turns.
1. Reconnect with Your Clients
Now is the perfect time to reach out to your client base. Whether it’s a quick holiday message, a thank-you note, or a “Let’s plan your next getaway” check-in, that personal touch goes a long way.
Focus on clients who traveled this year, past leads who went quiet, or loyal travel advisor who typically book early for spring or summer. Even a short message can rekindle interest and remind them that you’re their go-to for vacation planning. Consider including a recap of trending destinations or limited-time supplier offers to spark excitement.
2. Review Your Goals and Year-to-Date Progress
Take time to look back at the goals you set at the beginning of the year. What did you accomplish? What could use more attention? Whether it’s revenue targets, lead response times, or professional development milestones, reflection is key to growth.
Use the data available in your Avoya tools, such as your sales reports, booking history, or dashboard activity, to understand where your business stands. From there, you can celebrate wins, identify patterns, and build a better plan for the year ahead.
3. Update Your Marketing and Client Materials
Give your website, email templates, and social channels a quick refresh. Update your bio, verify that all links work, swap out outdated destination images, and review your calls to action.
This is also a good time to build out or schedule early 2026 content. Do you have a plan to promote spring break travel advisor, early summer cruises, or 2026 bucket list trips? A little work now means you’ll be ahead of the game in January. Don’t forget to check Avoya’s Marketing Resource Center for ready-to-use assets from Avoya’s preferred suppliers and in-house graphic designers.
4. Organize Your Finances and Commissions
Before the year ends, take stock of your business financials. Review your commission statements, check for outstanding payments, and organize receipts or expenses. If you’re working with an accountant or preparing for tax season, having everything in order now will save stress later.
Also, look at your year-end earnings. Are there any last-minute bookings or promotions that could help you meet a revenue milestone? Avoya’s exclusive offers and supplier deals can give you that final push.
5. Set Your Intentions for the New Year
You don’t have to wait until January 1 to plan your next move. Start thinking about where you want your business to go in 2026. Do you want to focus on group travel advisor? Sell more luxury cruises? Improve your client retention strategy?
Use this time to set goals that motivate you and break them into actionable steps. Avoya’s ongoing professional development opportunities, such as supplier trainings and upcoming webinars can help you sharpen your skills and expand your product knowledge going into the new year.
Finish the Year Strong and Step into Success
Taking the time to wrap up the year with intention not only helps you finish strong, but it also gives you momentum heading into a fresh start. Whether it’s reconnecting with clients, organizing your finances, or outlining new goals, every step you take now moves your business forward.
Ready to refresh your business and boost bookings this season?
Call us today to take your travel business to the next level. Visit www.AvoyaNetwork.com or call 1-888-320-4670 to join a passionate community of travel advisor professionals who have turned their love of travel into a thriving business with Avoya!