TripWorks achieves OCTO certification, strengthening industry alignment as AI reshapes connectivity for tours and activities

 

NEW YORK, NY, Jun. 8, 2026 – TripWorks, the AI- and business intelligence-powered booking and automation platform for tours, activities and attractions, today announced that it has achieved full OCTO certification. The certification confirms that TripWorks meets the open connectivity standard maintained by OCTO (Open Connectivity for Tours and Activities), the global non-profit that provides a shared API framework for the in-destination experiences sector.

 

The announcement comes following OCTO’s recently launched AI Advisory Board, a cross-industry group formed to guide how the sector approaches AI standards, adoption and innovation. The creation of the board underscores the rapid shift toward AI-driven distribution and the need for shared frameworks that help operators and technology providers keep pace.

 

For TripWorks, OCTO certification is both a technical milestone and a strategic signal. As operators adopt AI at record speed, the ability to connect cleanly and consistently across distributors, marketplaces and technology partners has become essential infrastructure.

 

“AI is accelerating every part of the booking journey, from pricing and forecasting to customer engagement,” said Aaron Fessler, founder and CEO of TripWorks. “But AI only works when the data behind it is structured, reliable and connected. OCTO certification ensures that our operators benefit from a modern, standardized approach to connectivity that supports the next generation of AI- and BI-powered tools.”

 

TripWorks, which recently secured $6m in Series A funding, is fast-emerging as a next-generation alternative to legacy reservation systems, embedding AI and BI across the full operational workflow. The platform provides predictive pricing recommendations, demand forecasting, automated customer messaging, abandoned cart recovery, OTA channel management and advanced analytics dashboards. OCTO certification strengthens TripWorks’ ability to deliver these capabilities at scale by reducing the integration burden for operators and partners.

 

OCTO Executive Director Robin Harnish recently emphasized the importance of industry alignment as AI adoption accelerates: “AI is changing how systems connect, how developers work and how travelers interact with experiences. [OCTO provides] a structured way to explore those opportunities and challenges with the people who are closest to the technology and the industry.”

 

TripWorks’ certification supports OCTO’s mission by ensuring that operators using the platform can participate fully in an increasingly interconnected ecosystem.

 

TripWorks will continue to expand its AI and BI capabilities following its recent Series A funding round, which is supporting new investments in pricing intelligence, analytics, global integrations and market expansion. TripWorks’ certification has been independently verified through OCTO’s official registry, and the full certification record is available here.