Travelsoft launches “AI Search for tourism”, a dedicated AI offer to make travel companies AI-ready
Paris, France, 25 November 2025 – Travelsoft, a global travel technology group has unveiled AI Search for Tourism, a comprehensive and modular AI offer designed to take the travel industry from AI experimentation to measurable business impact. As SEO traffic gradually declines, giving way to Search Generative Experience (SGE), players in the travel industry must find their way to adapt. Designed for global use and natively multilingual, the offer is adaptable to companies of any size and all travel players (including non-merchant players). It delivers measurable results, helping organizations adopt artificial intelligence in a structured way.
The new platform combines advanced AI solutions, custom developments, and technical support to help organizations of all sizes adopt AI effectively. By connecting core travel operations directly to AI, this new platform transforms fragmented data and static content into enriched, actionable information, powering better traveller experiences and more productive teams.
A central feature of this platform is Travelsoft’s content engine, which standardizes and enriches tourism content for GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization): hotel listings, product pages, and destination descriptions through AI-driven processes and human validation, ensuring up-to-date, semantically optimized, and high-quality content. Specialized AI agents further enhance traveller experiences while streamlining operational efficiency. Clients report up to 85% savings in editorial production time and a significant improvement in content relevance.
“Artificial intelligence is reshaping how travellers search, book, and experience their journeys. The industry needs a structured, and trustworthy path to adopt AI at scale. With Travelsoft AI Search for tourism, we are enabling travel companies to transform raw data into real value. Our goal is simple: help every travel business move from curiosity to concrete impact.” said Travelsoft Founder & CEO Christian Sabbagh.
Travelsoft is a reference Travel SaaS group founded in Paris in 2000. Its technologies power more than €40 billion in bookings each year for travel players in over 90 countries.
The company focuses on addressing core technological issues by automating sourcing, packaging, booking, and connectivity. Travelsoft platforms simplify the process of buying and selling travel products around the world, enabling travel companies to scale efficiently and focus on growth.
The group employs c. 700 travel technology experts and unites ten platforms, including Atcore, Orchestra, Tigerbay, Traffics, Travel Compositor, Travel Connection Technology, Travelgate, Travelsoft Pay, Travelsoft Services, and Eventiz (including the recently acquired Travolution).
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