The Radical Hotel in Asheville Joins Tapestry Collection by Hilton

The Hotel Joins a Gathering of Independent Hotels Across the Globe, Boasting Elevated Design & Spirited Local Food & Beverage

 

Asheville, N.C., (May 6, 2025) – The Radical, a boutique hotel and living art installation in Asheville’s River Arts District, has joined Tapestry Collection by Hilton. The Radical becomes part of Tapestry Collection by Hilton, a collection of nearly 160 independent hotels, each offering an original, vibrant personality, where unique stories come to life and offer authentic experiences in off-the-beaten-path locations.

 

“After reopening our doors following recovery from Hurricane Helene, we are thrilled to collaborate with Tapestry Collection by Hilton and come back stronger than ever,” said Amy Michaelson Kelly, co-owner, The Radical Hotel. “Tapestry Collection is a seamless fit, allowing us to continue giving our guests a unique, local experience with the added reliability and benefits from a renowned global brand.”

 

“We are thrilled for The Radical Hotel to join Tapestry Collection by Hilton. This one-of-a-kind, art-inspired property speaks to guests seeking truly unique and immersive experiences,” said Alinio Azevedo, managing director, Luxury and Lifestyle, Driftwood Capital. “At Driftwood, we take pride in managing distinctive hotels, curating exceptional food and beverage offerings, and delivering unmatched hospitality that goes beyond a traditional stay. The Radical Hotel serves as a model property, reflecting DHM’s strategic growth within its portfolio.”

 

Housed in a once-abandoned 1920s warehouse that was formerly a cereal factory, The Radical is a boutique hotel and living art installation that debuted in October 2023. The destination for travelers and locals alike has 70 unmistakable guest rooms and suites. Inspired by the River Arts District’s RAD moniker, The Radical brings together a collective of buzzing energy, creative characters and shared experiences designed to inspire all guests to be fearlessly radical. This year, the hotel was named one of TIME’s World’s Greatest Places of 2025 and USA TODAY 10Best’s number two 2025 Readers’ Choice Award for Best New Hotel.

 

“Tapestry Collection is made up of individual hotels with original stories, and The Radical is no exception,” said Elizabeth Scruggs, brand leader, Tapestry Collection by Hilton. “Its origin story, art-forward design and elevated food & beverage offerings such as a rooftop bar overlooking Asheville’s River Arts District are exactly the kind of authentic, locally inspired experiences Tapestry aims to deliver.”

 

While the hotel remains independently owned, The Radical now welcomes Hilton Honors members who can earn points through stays. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount, and free standard Wi-Fi. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors mobile app.

 

Reservations are available here.

 

About The Radical

Located in the heart of Asheville, North Carolina’s River Arts District, The Radical is a boutique hotel and living art installation that debuted in October 2023 owned by commercial real estate development firm Hatteras Sky and capital partner Somera Capital East and operated by Driftwood Hospitality Management. Housed in a once-abandoned 1920s warehouse that was formerly a cereal factory, the hotel is Asheville’s newest destination for travelers and locals alike, with 70 unmistakable guest rooms and suites, a flagship wood-fire restaurant named Golden Hour, a rooftop bar and a cafe and bar called after/glow – all from local Asheville resident and two-time James Beard nominated restaurateur Jacob Sessoms. Inspired by the River Arts District’s RAD moniker, The Radical brings together a collective of buzzing energy, creative talents and shared experiences designed to inspire all guests to be fearlessly radical. The Radical was recently named one of TIME’s World’s Greatest Places of 2025 and USA TODAY 10Best’s number two 2025 Readers’ Choice Award for Best New Hotel.

 

About Driftwood Hospitality Management (DHM)

Driftwood Hospitality Management is an award-winning, third-party hotel management company with a portfolio that includes more than 80 hotels totaling 15,000 rooms throughout North America, Latin America and the Caribbean. Ranked among the Top 20 Hotel Management Companies in the U.S., DHM helps hotel and resort owners achieve success in daily operations, acquisitions and new development, renovations/repositioning and receiverships. Founded 26 years ago, DHM offers unparalleled expertise in the areas of sales/marketing, revenue management, technology, human resources, procurement, quality control, food & beverage and accounting/legal services. For more information, visit driftwoodhospitality.com.

 

About Tapestry Collection by Hilton

Tapestry Collection by Hilton is a portfolio of nearly 160 independent hotels, each with an original, vibrant personality, encouraging guests to enjoy off-the-beaten-path experiences in destinations worth exploring. While each property has a unique story to share that comes to life through uplifting design and unique food & beverage, every Tapestry Collection property is united by the reliability that comes with the Hilton name, in addition to the benefits of the award-winning Hilton Honors program. Experience Tapestry Collection by Hilton by booking at tapestrycollectionbyhilton.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Tapestry Collection by Hilton at stories.hilton.com/tapestry, and follow the brand on Facebook, Instagram and X.