Sky Bird Launches Nationwide “#WhyUseATravelAgent” Initiative During Landmark 50th Anniversary Year

Southfield, MI – July 9, 2026 — As Sky Bird celebrates its 50th anniversary this month, the company is launching a bold new nationwide awareness initiative designed to champion, support, and elevate the travel advisor community across North America. The campaign, centered around the hashtag #WhyUseATravelAgent, aims to unite travel professionals, strengthen consumer awareness, and reinforce the critical role travel advisors play in today’s increasingly complex travel environment.

 

 

At a time when geopolitical uncertainty, airline disruptions, changing entry requirements, and evolving global conditions continue to impact travelers worldwide, Sky Bird is calling on travel agencies, advisors, and industry partners to collectively promote the value of working with a trusted travel professional.

 

 

As part of the initiative, Sky Bird has created customizable marketing assets, social media creatives, awareness messaging, and supporting collateral that travel agencies can personalize with their own branding and share with their clients.

 

 

“For 50 years, Sky Bird has stood beside the travel advisor community, and we believe now is the right moment to lead a broader industry conversation around the true value travel advisors bring to travelers every single day,” said Norman Knowles, CEO of Sky Bird. “When disruptions happen, travelers quickly realize that technology alone cannot replace experience, advocacy, guidance, and human support. This campaign is about bringing the industry together to remind travelers that professional travel advisors remain one of the most important resources in travel.”

 

 

The campaign also reinforces Sky Bird’s longstanding commitment to the travel advisor community. Over the past five decades, Sky Bird has supported agencies nationwide through exclusive airfare solutions, advanced booking technology, global airline partnerships, 24/7 expert support, and its proprietary WINGS Booking Platform.

 

 

“Travel advisors are the backbone of this industry, and they deserve greater visibility, stronger advocacy and support,” said Arvin Shah, Chairman of Sky Bird. “As we celebrate our 50th anniversary, we wanted to mark this milestone by launching an initiative that reflects our long-standing commitment to the travel advisor community. We are proud to help lead efforts that strengthen the profession, elevate its value, and support its continued growth across North America.”