Riviera Travel Appoints New Group CEO

 

Fort Lauderdale, Fla. – (December 3, 2025) – Riviera Travel today announced that its Board of Directors has appointed Matt Luscombe as Group Chief Executive Officer. Luscombe steps into his new role on January 1, 2026, succeeding Phil Hullah. Hullah will remain onboard for the first part of the year, ensuring a seamless transition, and will remain a significant shareholder in the business thereafter.

 

Luscombe brings a wealth of leadership experience across the travel, leisure and retail sectors, most recently as CEO of Freemans Event Partners. Previously, he served as CEO of Cycas Hospitality, one of Europe’s largest and most diverse hotel management companies, and spent a decade at InterContinental Hotels Group, most recently as Chief Commercial Officer for Europe & North Africa. In that role, he oversaw all aspects of brand and commercial strategy, managing $4B in revenue. Luscombe holds degrees in Economics and Management Studies from the University of Cambridge in the UK.

 

“It’s been an incredible privilege to lead Riviera,” said Hullah. “I am profoundly grateful to our dedicated staff and senior leadership team for their unwavering commitment, and to our loyal customers and channel partners for the trust they place in us year after year. Riviera is in a great position, and I am confident the business will continue to reach new heights under Matt’s leadership.”

 

“I am truly honored to be taking on the role of Group CEO and excited to work alongside Riviera’s exceptional team of passionate professionals,” said Luscombe. “This is a pivotal moment for the business as we continue to expand across all product lines and elevate the customer experience even further. I look forward to building on the strong foundations laid in recent years and driving the next phase of Riviera’s growth and success.”

 

“Working with Phil on our expansion into the North American market has been a fantastic experience and has allowed Riviera Travel to set itself up for significant future expansion,” said Stuart Milan, President of Riviera Travel North America. “I look forward to working with Matt in the very near future. Riviera will maintain its focus on North American growth. The opportunity North America has for Riviera is very exciting and we look forward to working hard with our travel advisor partners to propel our growth further.”

 

Stay up-to-date on the latest Riviera Travel news by following the company on Facebook Facebook.com/RivieraTravelUSA, Instagram @Rivieratravelusa, and LinkedIn, or visiting online at RivieraTravel.com. 

  

About Riviera Travel

With over four decades of expertise in delivering ultra-premium river cruise experiences, Riviera Travel has strengthened its presence in the U.S. market with the recent opening of its North American headquarters in Fort Lauderdale, Florida. Riviera Travel operates a fleet of 13 custom-designed ships sailing along Europe’s most iconic waterways, including the Danube, Douro, Rhine, Moselle, Main, Rhône, Seine, and the Dutch Waterways. The company is renowned for its exceptional cruise directors and local guides, immersive itineraries, and elegant ships. Riviera Travel is also a leader in the solo travel market, offering more dedicated solo traveler departures than any other river cruise brand including a dedicated ship for solo travelers. Each of Riviera’s ships feature amenities such as a panoramic observation lounge, five-star dining, a spa and wellness area, and a sun deck, creating a relaxed yet sophisticated atmosphere for travelers exploring Europe’s rivers and landscapes. Riviera Travel consistently earns high marks for guest satisfaction and value, making it a top choice for discerning travelers seeking memorable river cruise experiences. In 2017, Silverfleet Capital took over the ownership of Riviera Travel and continued to build its sector-leading proposition. The company operates internationally in North America and the Republic of Ireland.