PriceTravel Holding and Choice Hotels International Announce Strategic Alliance to Boost Global Distribution

PriceTravel Holding now distributes Choice Hotels content across 190+ markets, offering diverse, high-value lodging. The agreement goes beyond tech—it’s a joint commitment to global tourism growth

 

Mexico City, 16 July 2025. – PriceTravel Holding, a leader in travel product distribution solutions in Latin America, announces a commercial alliance with Choice Hotels International, Inc.

 

Thanks to this collaboration, PriceTravel Holding ensures the distribution of Choice Hotels International’s content, which gives its more than 190 home markets access to a diverse and high-value lodging offer.

 

“This agreement strengthens our commitment to providing global hotel offering. The addition of Choice Hotels International’s inventory significantly expands our content and allows us to continue providing value solutions to our customers across the company’s different business units,” said Rafael Durand, COO of PriceTravel Holding.

 

This alliance represents a milestone for both companies, Choice Hotels International brings its extensive experience in the industry and a wide portfolio and for its part, PriceTravel Holding complements this collaboration with a value proposition based on an efficient distribution model, advanced technological infrastructure, scalability and specialized customer service. Undoubtedly, this alliance represents a strategic opportunity with high potential for global growth.

 

“We are excited to collaborate with such a strategic partner as PriceTravel Holding. Its global reach, and its strong presence in Latin America, as well as its technological focus are key to continue growing internationally and positioning our brands in new markets in an efficient and agile way,” said Ricardo A. Mondragón, Senior Director for Mexico and Central America at Choice Hotels International.

 

This agreement represents more than a technological integration: it is a joint commitment to the sustainable growth of tourism at an international level.

About PriceTravel Holding

PriceTravel Holding is the fastest growing distribution company in LATAM, founded in 2000, PriceTravel Holding’s distribution strategy considers source markets, business lines and distribution channels to generate value for different business partners, business partners and direct and end customers. PriceTravel Holding is an innovative company leveraged by content, technology and distribution channels, as well as high standards of after-sales service. It has important and exclusive commercial alliances, more than 500 thousand travel options around the world. PriceTravel Holding’s tourism products can be purchased through its B2C business unit: pricetravel.com and tiquetesbaratos.com. Through its B2B model that exclusively serves retail travel agents: PriceAgencies and for wholesale agencies through its PriceTravel Connect brand; while for its B2B2C model, which provides the best technology and booking engine through its PriceAffilaites brand. In addition to its business model, it specializes in meeting tourism and corporate travel with the BTC (Business Travel Consulting) brand. For more information visit: pricetravelholding.com.