NaviSavi Trial Proves UGC Travel Videos Get Up to 9X More Clicks Than Professional Videos
London, 4 December 2024 – Travel themed user generated content (UGC) gained up to nine times more click throughs than professional videos when used in trial marketing campaigns, short-form video travel marketplace NaviSavi has confirmed.
Off the back of this success, NaviSavi is officially launching on 4 December the first ever B2B platform dedicated to vertical, travel-onlyUGC short-form videos for marketing that will offer travel brands access to over 125,000 geolocated videos from over 180 countries produced by 5,000 creators.
The NaviSavi concept works in a similar way to image websites such as Shutterstock by providing a one-stop for pre-cleared content, but rather than professional content the company offers vertical UGC videos that additionally are geo-tagged. This means that travel brands no longer will need to liaise with hundreds of influencers to negotiate rates or clearance and can also search by keyword or map based.
Sally Bunnell, Founder & CEO of NaviSavi comments: “We’ve known for some time that user generated content (UGC) videos generate higher rates of engagement but the travel industry has been slow to wake up to this. To fill that gap we set out to crowdsource this content and now – with 125,000 geo-located videos available – we’re super excited to officially roll out the B2B platform for our B2C travel clients.
“As the concept of short-form videos and terms like ‘social search’ are the hot topics for 2025 amongst marketers everywhere we’re seeing a high level of interest in what we’re doing already. Watch this space as we announce the names of the 15 clients – some of them amongst the biggest names in travel – and also provide an update on our fundraising soon.”
This follows an award winning year for NaviSavi with recognitions including winning ‘Startup of the Year’ at the Tourism Innovation Summit (TIS) and finalist ‘Emerging Business Model’ category; ‘Startup of the Year’ at the World Aviation Festival; and Travel Massive’s ‘Innovation Pitch’ Winner. In addition NaviSavi was also a finalist at the World Travel Market (WTM) ‘Start-up Pitch’ and TravelTech’s ‘Trailblazer’s Startup Pitch Competition’. Founder & CEO Sally Bunnell also received Traverse’s Creator Awards ‘Industry Person of the Year’.
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