Mabrian Launches AILA: The First AI-Based Assistant Designed to Enhance Tourism Management Efficiency

Global travel platform launches AILA, a Generative AI tool to boost tourism management with advanced data insights

 

Barcelona, Spain, January 20th, 2025 – Mabrian, the global travel intelligence platform, announces the launch of AILA (acronym for Artificial Intelligence Live Assistant), a Generative AI-based virtual analyst designed to optimise tourism planning and management. AILA, the first Gen AI tool in travel & tourism designed with a business-to-business perspective, is able to respond, in real time, to questions and requests (prompts) related to tourism trends, using as source Mabrian’s world-class, exhaustive, verified, and updated travel intelligence database.

 

AILA has been deployed in the seven types of data modules available in Mabrian platform (Air Capacity, Traveller’s Behaviour and Sentiment, Accommodation, Spending, Telecommunications, Mobile Data, and Sustainability), ensuring that the resulting outcome, responses, and recommendations are relevant, up-to-date, and contextualised for travel and tourism industry.

 

One of AILA’s main features is its ability to customise and frame requests and prompts based on the specific needs of each user, which improves users’ experience by refining the analysis and recommendations, ultimately allowing destinations and tourism companies to address their challenges with an informed and strategic perspective.

 

A virtual tourism expert that interprets and responds in real time

 

AILA is designed to structure, analyse, interpret, and propose potential courses of action in real time, delivering precise and personalized insights. Interaction with AILA occurs through natural language, in any language, making it accessible and easy to use for professionals from diverse fields, regardless of their experience or expertise in data analysis or AI.

 

The initial version of AILA functions as an assistant, simplifying data interpretation and analysis. However, Mabrian is already developing successive versions to evolve the tool into an advanced agent capable of analysing and interrelating multiple data layers, making predictions, prescribing measures, and even executing specific action plans with varying levels of automation. This advancement will mark a significant turning point in the strategic management capabilities of destinations and tourism companies worldwide

 

With the launch of AILA, Mabrian—part of The Data Appeal Company-Almawave Group—reaffirms its 10 years leadership in innovation and the development of advanced travel intelligence solutions tailored to meet the needs of tourist destinations, enabling them to operate more efficiently, sustainably, and resiliently in an increasingly dynamic and demanding environment.  

 

AILA: Accelerating Efficiency in Decision-Making  

 

“Until now, Gen AI developments in travel and tourism have primarily focused on improving the end-customer experience,” explains Santi Camps, CEO and founder of Mabrian. 

 

Recent rapid growth in the accessibility of Gen AI tools led to innovations designed to enhance travellers’ experiences, from planning their trips to their stays. 

 

“AILA represents a paradigm shift. By adapting this powerful technology to a proven data ecosystem like Mabrian’s, we exponentially increase the capabilities and efficiency of decision-makers in destinations and tourism companies,” Camps elaborates.  

 

What sets AILA apart is its reliability. It operates on real, up-to-date data that has been double-verified, both through Mabrian’s Big Data-driven models and the expertise of its team of tourism specialists. Thanks to these reliability guarantees, AILA provides accurate and dependable answers, making it an invaluable tool for decision-making in areas such as  management or promotion of a destination or company.  

 

Camps highlights the broader impact of AILA: “In a competitive and ever-changing global tourism landscape, which faces significant challenges such as sustainability and the carrying capacity of destinations, Gen AI must play a key role in transforming and optimizing tourism management. AILA was created with this vision—to accelerate advanced analytics capabilities for tourism.”  

 

AILA will be officially unveiled at FITUR 2025 as part of the SEGITTURLAB programme in the Fitur Know How & Export area, marking Mabrian’s third consecutive year of participation invited by Sociedad Mercantil Estatal para la Gestión de la Innovación y las Tecnologías Turísticas de España (SEGITTUR).A live demo showcasing AILA’s functionality and capabilities will take place on Thursday, 23 January, at 1:30 p.m. in Pavilion 10, at Feria de Madrid.

 

Visit our YouTube channel to take a look to a brief AILA demo. 

About Mabrian

 

Mabrian Technologies (Mabrian), the global travel intelligence platform, is a company specialized in providing travel intelligence services worldwide. Founded in 2013, Mabrian joined The Data Appeal Company – Almawave Group in 2023.

 

Combining Big Data and Artificial Intelligence (AI) techniques, simultaneous insights from over 30 global data sources, and the comprehensive travel intelligence expertise of its team of specialists, Mabrian is able to identify and predict tourism dynamics and trends worldwide. Mabrian’s modular dashboard grants access to a holistic monitoring centre that traces, measures and cross-analyses travellers’ full journey: air connectivity and demand, hotels, holiday rentals, travellers’ sentiment and demand drivers, spending patterns and behaviour, mobility, and sustainability. 

 

Currently operating in over 40 countries, Mabrian caters to the needs of travel & tourism industry, companies, entities, and public bodies, ranging from all-levels Destination Management Offices (national, regional, local), hotel companies and chains or transportation, to tourism-related consultancies (marketing, promotion, strategy, investment, etc.), providing up-to-date, contextual, predictive and insightful data intelligence for strategic and business development, as well as for policy and decision-making.

 

Learn more about how to unlock travel intelligence potential at www.mabrian.com 

 

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The Data Appeal Company – Almawave Group

 

The Data Appeal Company, through a proprietary algorithm based on artificial intelligence, machine learning and semantic analysis collects, measures and analyzes all feedback posted online, combining it with geographic and contextual data, offering the regions and enterprises the opportunity to optimise the business’s potential, gain in-depth market knowledge and establish a competitive advantage. The Data Appeal Company SpA (formerly Travel Appeal) has belonged to the Almawave Group since 2022.

 

In 2023 the company acquired 70% of the share capital of Mabrian Technologies S.L., a Spanish company specializing in Travel and Destination Intelligence solutions, to consolidate its international positioning.

 

The company ‘s mission is to simplify the use and understanding of data to help companies and tourist destinations make effective and informed decisions. www.datappeal.io