HolidayPirates Group Achieves 20% Growth in Mediated Total Transaction Value in 2024

HolidayPirates Group Hits 477M TTV as Social Media Strategy Drives Growth to 17M Followers

 

Berlin, April 9th, 2025 – The best performing markets were Germany, Austria and Switzerland, also known as the DACH region, with a mediated TTV of 162 million euros, 8.3% more than in 2023. The United Kingdom and the Italian markets further contributed to this success with 100 million (+15.3%) and 75 million euros (28.3%) of mediated TTV, respectively. France saw 69 million in TTV, 24.2% more than the previous year. The US achieved an increase of 83 %, Poland and Spain grew by 65% and by 52%, respectively. These three countries were the leading markets in terms of growth rate.

 

The group’s social media channels, newsletters and WhatsApp messaging, among other CRM tools, were key to this commercial performance across its ten markets: Germany, Austria, Switzerland, France, Italy, the Netherlands, Poland, Spain, the UK and the United States.

 

Another highlight of HolidayPirates’ financial figures in 2024 has been the increase of its customer base. The company’s commercial strategy, based on social media and direct messaging channels, has proven very effective, as the number of its social media followers increased from 13.31 million in 2023 to 17 million people in March 2025. This social media following is well balanced across markets, with the DACH market accounting for less than 20% of followers globally On Instagram, HolidayPirates has more followers than other established competitors. Altogether, the group’s 26 million subscribers and followers generate up to 19 million sessions on its different websites and apps every month.

 

“HolidayPirates Group has established itself as one of the most popular sources for travel deals and inspiration” – says David Armstrong, CEO and Co-Founder of the online travel marketplace based in Berlin. “As our results in 2024 show, our strategy of finding and sharing the best value-for-money travel deals, through our website, newsletters, mobile apps, and especially through our social media and WhatsApp channels is paying off. We’re also using AI across key areas of our business to empower our team, and we will continue to expand its use to drive growth and deliver even more personalised experiences for our customers”.

 

Founded in 2011, the HolidayPirates Group operates currently in ten countries and in seven different languages. The online travel marketplace has become one of the most popular travel deals and inspiration businesses in Europe. Assisted by technology, its team of travel experts finds and curates good value-for-money travel packages including flights, hotels, rental cars, holiday homes, luxury stays, cruises and weekend breaks. Through its web, WhatsApp and social media channels, mobile app and newsletter, the group shares its self-made, exclusive travel deals to its 26 million subscribers and followers, who generate up to 19 million visits in its websites and apps every month.