G Adventures Launches New Co-Branded Content Experiences with Approach Guides to Boost Advisor Engagement and Sales

Adventure travel leader invests in new technology to better support the trade community

 

BOSTON, MA (January 12, 2026) — G Adventures, the pioneer in community tourism and one of the world’s largest small-group adventure travel companies, has launched a new partnership with Approach Guides to give travel advisors free access to beautifully designed, co-brandable content experiences. The partnership is designed to strengthen trade engagement and make it easier for advisors to sell G Adventures’ life-changing travel experiences.

 

This new content marketing solution reflects G Adventures’ commitment to building stronger, more accessible resources for advisors as the company continues to scale, expand its product portfolio and deepen its alignment with key partners.

 

“G Adventures always has its finger on the pulse of what advisors need to be successful,” said Steve Lima, VP of growth for US and Latin America for G Adventures. “This partnership with Approach Guides is an investment in making marketing easier, faster and more effective. Advisors will have access to beautifully branded content they can share instantly, with the confidence that every lead comes back to them.”

 

Personalized Marketing That’s Designed to Perform

Travel advisors can now instantly:

• Co-brand and share curated marketing pages (“content experiences”) that highlight what makes G Adventures unique and make it easier than ever to promote sales and offers
• Highlight G Adventures’ small-group travel, responsible tourism and impact-driven itineraries
• Share content across email, social or their website, with all leads directed privately back to the advisor

 

“G Adventures is one of those special brands that advisors love to promote and be associated with — and now they have a faster, more impactful way to do it,” said David Raezer, co-founder and CEO of Approach Guides. “These content experiences are designed to spark client interest, deepen engagement and make it effortless for advisors to turn inspiration into bookings.”

 

The service is available now and always free for advisors. Advisors can get started here in seconds: inspires.to/G 

About G Adventures

G Adventures isn’t just a travel company; we’re a movement. Since 1990, when social entrepreneur Bruce Poon Tip set out to change the way people see the world, we’ve been leading the way in community tourism and small-group adventure travel. With more than 1,000 life-changing trips in 100 countries across all seven continents, we help travelers connect deeply with local people, cultures, landscapes and wildlife, all while having a blast.

 

But it doesn’t stop there. With us, travel is about passion, purpose, and making a difference. Our ‘G for Good’ social impact commitments ensure every journey supports local communities, with over 150 community tourism projects powered by our non-profit partner, Planeterra, and our industry-first Ripple Score™, which tracks how much of our travelers’ money stays local. And through our Trees for Days initiative, we’ve planted over 5 million trees (and counting), one for every traveler, every day they are on a trip with us, helping communities and the planet to thrive together.

 

At G Adventures, we believe in changing lives through travel, and not just for the traveler. Our unique company culture fuels a global community that transcends borders, connecting people with purpose and spreading joy, curiosity, and humanity in everything we do. We’re not just about seeing the world, we’re about making it better, together.

 

About Approach Guides

Approach Guides is the travel industry’s leading content optimization technology, helping brands transform every stage of the guest journey into a personalized experience. By delivering hyper-relevant multimedia content across all touch points, we enable our partners to inspire, engage and convert travelers more effectively—driving stronger loyalty and measurable results. Trusted by the world’s premier cruise lines, hotels, tour operators, airlines, DMOs and consortia, Approach Guides empowers travel brands to stand out, capture attention and build lasting connections. For more information, visit approachguides.com.