Dream Vacations/CruiseOne Redefines What’s Possible for Travel Advisors with Powerful MarTech Innovations

Marketing and Technology Join Forces to Empower Advisors and Drive Record Results

 

Fort Lauderdale, Fla. (November 12, 2025) – Dream Vacations and CruiseOne are celebrating a landmark year of advisor success driven by strong collaboration between the marketing and technology (MarTech) teams. Vice President of Marketing Alicia Linden and Vice President of Information Technology Sandi Szalay took centerstage at the Dream Vacations and CruiseOne National Conference on the Star Princess to highlight how new tools and enhancements are helping advisors connect with customers, build their brands, and increase sales.

 

“Our network is thriving. This year proved that when you combine the right MarTech tools, and creativity, growth follows,” said Linden. “Our advisors are busier than ever and continue to increase sales year over year, which is why working smarter has never been more important.”

 

What We’ve Accomplished: Making Waves in Travel Innovation

Since the 2024 National Conference, Dream Vacations and CruiseOne have continued to enhance the advisor experience with game-changing tools and programs including:

 

• Transformative Website Enhancements – The updated website with custom pages, built-in blogs, and an immersive content management tool has driven a 50 percent increase in traffic.

 

• National Brand Visibility – Dream Vacations investment in streaming TV advertisements and regional digital campaigns take brand exposure to the next-level.

 

• Exclusive HQ Funded Promotions – Dream Vacations’ and CruiseOne’s fully-funded promotions continue to deliver significant booking volume for advisors.

 

• More Qualified Leads – The Agent Directory has increased lead generation by 50 percent, connecting advisors with more potential clients.

 

• AI Search Assistant within its Business Center – This feature is designed to make navigating resources more intuitive by allowing advisors to ask questions naturally.  AI learns and adapts, delivering increasingly relevant results and saving valuable time.

 

• AI Learning Assistant within its Learning Center – This 2025 Silver Travel Weekly Magellan Award-winning tool allows travel advisors to quickly seek help finding relevant training or receiving concise course summaries with step-by-step instructions.

 

• Marketing Campaign Builder with AI – Advisors can quickly build and execute full marketing campaigns including blog content, landing pages, emails, social media posts and more.

 

• AI Tailored Itinerary Builders – Travel itinerary content and supplier integrations have been combined with the power of AI so advisors can import bookings and itinerary information faster than ever.

 

• Smarter Marketing Decisions – Advisors can activate performance tagging on their websites to access real-time Google and Meta analytics, giving them true ROI visibility and empowering smarter, data-driven ad spend.

 

• Automated Engagement, Elevated Results – Enhanced email automation is driving stronger subscriber interaction and conversions.

 

• Seamless Group Payments – Travelers can now pay online for group trips creating a smoother booking experience.

 

• More Efficient Group Management – Advisors can now edit multiple group bookings at once, saving time and reducing manual work.

 

“Turnkey MarTech solutions help our business thrive from anywhere in the world – giving us the tools to balance our clients’ needs while freeing time to live our nomadic lifestyle,” said Kara Roundtree, a Dream Vacations franchise owner.

 

What’s New: Enhancements on the Horizon

A new round of updates is underway to help advisors work smarter and deliver even more personalized travel experiences:

 

• Proprietary Booking Engine Transformation:

o   More Intuitive Workflow – Updated processes and customization options will reduce clicks and streamline the booking journey.

 

o   New Navigation and Intelligent Global Search – This new functionality will introduce faster access to features across the CRM and booking tools.

 

o   Franchise Metrics – Advisors will have access to more detailed franchise and individual performance insights at a glance.

 

• Smart Tables – This feature will make managing data easier than ever for advisors with quick sorting and filtering, easily accessible calls to action and customizable views based on preferred workflow.

 

• Personalized Marketing Videos – Advisors can now customize videos for social media and TV advertisements.

 

• Updated Quote with Online Payment Option – An online quote that can be customized by travel advisors, features an online payment option and displays bonus offers, ultimately spiking sales.

 

• Introducing Land-Only Email Subscription – Advisors will have hyper-personalized control for how they market land-only products to their clients. This feature grants advisors the flexibility to pursue their specific niches.

 

“Our MarTech tools are designed to save advisors time, increase efficiency, and simplify daily tasks so they can focus on what matters most — their clients,” added Szalay. “When technology removes friction behind the scenes, it gives advisors more time to grow their business and live the lifestyle they’ve envisioned.”

 

Looking Ahead

Dream Vacations and CruiseOne remain focused on providing tools and support to help advisors thrive in today’s travel landscape. The MarTech Summit will return in 2026, offering hands-on learning, advanced marketing strategies, and new technology resources.

 

“This is just the beginning,” added Linden. “We understand that each business in our network is unique, which is why we don’t settle for a one-size-fits-all approach. We continue to seek out tailor-made MarTech solutions that empower our network to launch and promote their businesses in the way that best suits their individual goals.”

 

Those passionate about travel with an entrepreneurial spirit who would like to be part of a travel agency network that cares more about its advisors and travelers, should visit www.DreamVacationsFranchise.com to learn about franchising with Dream Vacations and CruiseOne.

 

Photo Cutline: From L to R: On stage, Alicia Linden, Vice President, Marketing for Dream Vacations and CruiseOne; and Sandi Szalay, Vice President of Technology for Dream Vacations and CruiseOne Photo Credit: Paul is Everywhere).

 

About Dream Vacations and CruiseOne®

Dream Vacations and CruiseOne® are home-based travel agency franchises that give their advisors the flexibility to run their businesses their way. CruiseOne, established in 1992, and Dream Vacations, introduced in 2016, provide advisors with powerful tools and resources to plan seamless, personalized travel experiences. As part of World Travel Holdings, they have been named franchise partner of the year by major cruise lines and are recognized for their dedication to supporting military veterans. Find out more at www.DreamVacationsFranchise.com. Connect with them on Facebook, Instagram, Twitter, and YouTube.