DidaTravel Unveils 2025 Chinese New Year Travel Trends: Growing Confidence Drives Earlier Bookings and Longer-Haul Destinations

Chinese outbound and inbound travel see robust growth, with Japan, Thailand, and other global hotspots as top destinations. Hotel ADRs rise nearly 10%, while Chinese travelers increasingly book accommodations 54 days in advance.

 

January 22, 2025 – Shenzhen, China: DidaTravel – a tech-driven global travel distribution company, today unveiled the key traveller trends during the 2025 Chinese New Year period. 

 

This year, the Chinese New Year, which marks the Year of the Snake, spans an eight – day holiday from Tuesday, January 28, to Tuesday, February 4. According to DidaTravel’s booking data, total outbound hotel bookings during the Chinese New Year showed a 48% increase compared to 2024.

 

For outbound mainland Chinese travellers, Japan, Thailand, Malaysia, Singapore, the United Arab Emirates, Hong Kong SAR, the USA, Australia, Iceland, and Spain emerged as the top destinations. Japan outbound hotel bookings by Chinese travellers have tripled, with USA bookings more than doubling YoY.  Short-haul Asian destinations like Indonesia, Vietnam, South Korea, and long – haul countries such as Italy, New Zealand, France, the UK, Finland, and Switzerland also remained popular. Norway made its debut in the top 20 destinations list during Chinese New Year.

 

The average daily rate (ADR) for hotels globally increased by nearly 10% YoY during this holiday. However, the share of five – star hotel bookings decreased from 32.2% to 26.5%, while bookings for three – to four – star hotels saw a notable rise. The average length of stay for Chinese travellers per hotel remained steady at 3 days, the same as last year.

 

Travellers also showed a trend of planning and booking earlier with the advance booking windows increasing from 45 to 54 days.

 

Snow Xiao, Head of Hotel Direct Contracting at DidaTravel said: “We are thrilled to witness the emergence of new popular destinations for Chinese travellers and their growing willingness to venture to longer-haul destinations. We are also encouraged by the robust growth in inbound travel to China. The extended advance booking window demonstrates that travellers are embracing early planning and booking. We are well-positioned to adapt and captialise on these trends through targeted marketing strategies, continuing to improve our portfolio and ultimately. enhancing the traveller experience.”

 

Inbound travel bookings to the Chinese mainland during Chinese New Year achieved double digit growth YOY, with top bookings made by travellers from South Korea, Thailand, Indonesia, Malaysia, Singapore, Japan, the United States, Australia, Germany and the UK.  

 

*YOY = Year-on-Year

About DidaTravel

 

DidaTravel is a tech-driven global travel distribution company that was founded in 2012. The company is headquartered in Shenzhen, China and has over 750 employees in eight offices globally.

 

The company works with over 35,000 travel buying clients around the world, including travel agencies, tour operators, wholesalers, OTAs, travel management companies (TMCs), and airlines. Additionally, the company has a portfolio of over 75k competitively sourced direct hotel contracts, as well as 1 million hotel products provided by 650+ global suppliers, covering more than 200 countries and regions.

 

Company website: https://www.didatravel.com/home

 

LinkedIn: https://www.linkedin.com/company/didatravel