Civitatis Names Alexandre Oliveira as Brazil Country Manager, Aiming for 100 % Business Growth by 2025

10 October 2024 – Civitatis, the leading curated marketplace for tours and activities in Portuguese, has announced the appointment of Alexandre Oliveira as the new Country Manager for Brazil. This strategic move reflects Civitatis’ ambitious goal of achieving 100 % business growth in terms of Brazilian clients bookings by 2025, further cementing its presence in the country while aligning with the company’s broader focus on expanding its footprint in Latin American markets.

 

Bringing over two decades of experience in the travel and technology sectors, Alexandre Oliveira will lead Civitatis’ efforts to expand its reach and partnerships across Brazil. His primary focus will be on strengthening strategic relationships, optimizing operations, and exploring new opportunities in the market. By driving these initiatives, Alexandre will play a key role in positioning Civitatis as the go-to platform for Portuguese-speaking tours and activities in the country.

 

Throughout his extensive career, Oliveira has held numerous executive roles, including Director of Operations & Solutions at Softtek Brasil and Business Development Director for Latin America at Amadeus IT Group. Most recently, Alexandre was Head of Sales for Latin America at Hotelbeds, overseeing the company’s growth in hospitality, mobility, and experiences distribution.

 

Alexandre will lead and further develop the company’s established local team of key professionals in retail and wholesale travel agencies, OTAs, marketplaces, loyalty programs, supply, communications, content, affiliates and performance marketing, focusing on both B2C and B2B initiatives. As part of Civitatis’ mission to grow and consolidate its business in Brazil, Alexandre will oversee this team to enhance collaboration and streamline efforts across various business functions.

 

“I am excited to join Civitatis and contribute to the company’s growth in Brazil, a country rich in potential, particularly with its impressive e-commerce and digitalization growth rates” said Alexandre Oliveira. “I look forward to coordinating the efforts of our local team to achieve the ambitious growth we envision for Brazil.”

 

Enrique Espinel, COO at Civitatis, added: “We are thrilled to welcome Alexandre to our team. His extensive experience and profound market knowledge will be invaluable as we enhance our presence in Brazil and pursue new growth opportunities. With Alexandre’s leadership, we are confident that our local team will achieve the ambitious goal of doubling our business by 2025. His guidance will be crucial in ensuring we meet our strategic objectives, helping Brazilian travelers explore the world through curated activities in Portuguese.”

 

Since 2021, Civitatis has concentrated on expanding its operations in Brazil, now offering over 1,300 activities across 140 Brazilian destinations, which represents one of the company’s largest portfolios in Latin America. Additionally, Civitatis has established partnerships with more than 3,200 travel agencies nationwide, further strengthening its presence in this market.

 

About Civitatis

 

Civitatis is the leading B2B2C curated marketplace for tours and activities in LATAM and Spain with more than 90,000 activities in 4,000 destinations across 160 countries. In 2023, more than 800,000 people filled their trips each month with unforgettable experiences thanks to Civitatis.